Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. A Powerful Package of Instagram Reports. Understanding and Driving Growth.

Report 102

Report Instagram Hashtag Metrics 102

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Agorapulse’s Twitter reporting functionality is excellent.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away.

Tools 52

Tools Strategy Marketing Analysis 52

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Strategically Identify Influencer Partners.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? You can escape this hell of a situation with media monitoring. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Media monitoring will do that. Sounds way too simple?

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. The platform also doesn’t allow you to customize social media performance reports.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Updated for 2019! Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Know how to research the landscape around the brand.

Tips 100

Tips Content Training Marketing 100

Webbiquity SMM

NOVEMBER 27, 2018

The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.” Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. They pick up on any keywords, such as names or topics, that are important to your company and then report any relevant information back to you.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

SEO 52

SEO Content Hashtag Trends 52

Unmetric

SEPTEMBER 9, 2019

Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them. Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Now, how cool is that? G2Crowd Rating: 4.2.

Tools 85

Tools Hitwise Analysis Price 85

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website. View an alternate.

Social Media 165

Social Media Twitter Paid Search Study 165

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 110

HootSuite Brands Price Collaboration 110

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. View an alternate.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

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Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Keyhole.co

OCTOBER 31, 2023

Here, tracking and analyzing your past tweets will help you with: Pinpointing areas of improvement Creating a cohesive brand tone and messaging Understand audience evolution Now, the problem is that Twitter shows only the 3,200 most recent tweets on your profile. It prevents these tweets from resurfacing and avoids potential PR issues.

Data 52

Data Twitter How To Reputation 52

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 24, 2023

Here are some advantages of why you should invest in competitor analysis for guaranteed brand growth: 1. Identify market gaps Discover gaps in the market that your brand can fill. Be proactive in your business decisions and get your brand grooving to the beat. The backlink and organic keyword reports are my faves.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

OCTOBER 31, 2022

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Then, adjust your efforts according to the gained insights.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

DECEMBER 1, 2020

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Using hashtags is a win-win situation for both brands and audience.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. Social listening strategies for brands. Social listening involves analyzing conversations and trends related to your brand.

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

APRIL 20, 2023

Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

NOVEMBER 4, 2020

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Helping you put your brand in front of the right audience at a the right time. Looking for a specific tool?

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

MAY 12, 2023

This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. You must be aware of what you post online from your brand accounts and how those affect your reputation. You can’t risk being sneaky.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. With Awario you can track sentiment of brand mentions in near real-time.

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

DECEMBER 10, 2022

Whatever your social media marketing scope is, Emplifi alternative Keyhole can monitor it. From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. And their training guide does not offer much help. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

FEBRUARY 13, 2022

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Helping you put your brand in front of the right audience at the right time. Viralwoot. REQUEST A FREE DEMO.

Analytics 52

Analytics Social Media Tools Price 52

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257