Social Media Today

JANUARY 31, 2019

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram.

Publishing 167

Publishing Report Instagram Brands 167

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. For businesses and brands, this shift has catapulted short-form videos to the forefront of content creation, proving to be a key strategy for conquering the digital landscape.

Report 94

Report Platform Video Film 94

Social Media Today

MAY 18, 2023

The report highlights LinkedIn’s unique audience of senior managers and how brands can connect with this audience.

LinkedIn 183

LinkedIn Research Report Brands 183

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Run and measure campaigns.

Influencer 98

Influencer Brands Fashion Review 98

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM.

Influencer 199

Influencer Campaign Report CPM 199

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Social Media Today

SEPTEMBER 24, 2019

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

Research 160

Research Publishing Facebook Report 160

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published.

B2B 225

B2B Social Media Marketing Influencer 225

Mindjumpers

JUNE 12, 2013

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. > Download the full report here.

Report 244

Report Nielsen Overview Compete 244

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Hashtag 88

Hashtag Instagram Engagement Brands 88

Ignite Social Media

SEPTEMBER 28, 2018

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Let’s look at a few interesting key findings from this report that can help inform social media strategy and execution.

Research 122

Research Products Discount Review 122

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

ROI 135

ROI Team Social Media Metrics 135

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Many brands report a positive increase in results when they post more, while others experience the opposite.

Research 111

Research Instagram Brands Sports 111

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. To keep up with the progress, brands need to adapt quickly. Competitor analysis also shows you how top brands plan their outreach campaigns.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 126

Brands ROI Authentication UGC 126

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them. Why is market research so important, anyway? First, let’s define what market research is.

Research 96

Research How To Marketing Price 96

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Market research. Get the full report now!

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Although four out of five B2B marketing professionals reported. Video marketing has been growing among B2B organizations as well. Read the whole entry. »

B2B 165

B2B Research Video Marketing 165

Ignite Social Media

JULY 20, 2020

Moreover, a report from GlobalWebIndex found that 46% of internet users say they’ll be shopping online more after the coronavirus outbreak is over, and over 1 in 4 internet users (27%) say they’ll be researching/browsing more items online before they shop in-store. What Shops Mean for Brands. Source: GlobalWebIndex.

Instagram 196

Instagram Brands Facebook Overview 196

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Industry – Does Offering Customer Service on Social Make Sense?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 102

Reputation System Brands Knowledge Base 102

Social Media Today

JUNE 14, 2019

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users.

Publishing 167

Publishing Research Brands Trends 167

Social Media Today

JANUARY 29, 2020

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

Publishing 148

Publishing Brands Data Research 148

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

Social Media 215

Social Media How To Survey Analytics 215

Jon Loomer

JANUARY 18, 2018

To access Test and Learn, you’ll find it under Measure & Report in your advertising menu. I know what you’re thinking because I was, too: “But can’t you just see that in the ad reports by comparing Cost Per Conversion?” Ad reports don’t account for these scenarios. This test will.

Research 167

Research Tools Comparison Facebook 167

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 95

Collaboration Brands Press Release Communities 95

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

Social Media Today

NOVEMBER 14, 2019

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.

Study 166

Study Publishing Brands Facebook 166

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129