Oktopost

JULY 18, 2023

Social listening is the process of capturing and extracting relevant information from your target market on social media. Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive.

B2B 62

B2B ROI Social Media Sample 62

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. At the same time, a dip might need some optimization tweaks.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

APRIL 25, 2023

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. At the same time, a dip might need some optimization tweaks.

Instagram 52

Instagram How To Collaboration Hashtag 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Can One Bad Tweet Taint Your Brand Forever? Chad Richards is the Social Program Manager at Firebelly Marketing.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2.

Analytics 72

Analytics Tools Twitter Hashtag 72

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Let’s dive in.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

JULY 24, 2023

On paper, social media looks great for your digital marketing. Social media is like any other digital marketing channel in one key aspect: if you’re going to see those returns, you can’t afford to get complacent. How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about?

ROI 62

ROI Analytics Social Media Curation 62

Webbiquity SMM

OCTOBER 10, 2023

Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks. One of those trends is the increasing use of animated GIFs.

Social Media 220

Social Media Marketing B2B ROI 220

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. What is influencer marketing? Why is that so?

Influencer 52

Influencer Campaign Instagram Data 52

Keyhole.co

APRIL 26, 2023

Your brands’ social media accounts are now all active with heightened engagement rates. Is your business seeing any social media ROI ? Number of Social Media Followers The number of social media followers is one of the many metrics that some marketers tend to dismiss as a vanity metric. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Oktopost

JULY 20, 2023

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

Social Media 62

Social Media Social Media Management Team B2B 62

Keyhole.co

MAY 12, 2023

This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name. You must be aware of what you post online from your brand accounts and how those affect your reputation. You can’t risk being sneaky.

Reputation 52

Reputation Tools Sentiment Review 52

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? What should I monitor for? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

NOVEMBER 4, 2020

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Helping you put your brand in front of the right audience at a the right time. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

JULY 9, 2023

Social media marketing is an indispensable tool for both elite and common businesses and individuals. Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Keyhole is trusted by over 100,000 marketers, including Amazon, Spotify, Google, and more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Keyhole.co

FEBRUARY 13, 2022

The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Helping you put your brand in front of the right audience at the right time. But social media is a data beast!

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

DECEMBER 13, 2022

Agencies, SME businesses, and large businesses prefer using Agorapulse as their social media scheduling, reporting, and analytics platform because of advanced features like: Unified social inbox Social listening Intuitive publishing Insightful analytics Social ROI. Key features. Keyhole automates reporting across all social media platforms.

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. Why do SaaS Businesses Need to Build Brand Authority? The answer is by building brand authority. It’s the ecosystem in which they, their products, and their customers exist.

Industry 69

Industry Social Media Brands B2B 69

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Hootsuite

JANUARY 10, 2023

Are you feeling overwhelmed with all of the digital marketing tools out there? We’re here to help you navigate the ever-evolving world of digital marketing tools. This guide has the top tools for everyone, from novice marketers to managers of enterprise corporations. Social media marketing tools. Brandwatch.

Team 130

Team Tools HootSuite Marketing 130