| |  Brand Monitoring + Brands + Marketing | 175 articles |
| Page 1 of 2 | Previous | Next | NET-SAVVY EXECUTIVE APRIL 1, 2011 Brand Monitoring: Where Are They Now? The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Companies | JANET FOUTS JANUARY 27, 2011  How does your brand look on social media? Looking for a job in marketing? potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Social Media in Action Brand monitoring Social Media | | | | | |
| HARP SOCIAL APRIL 6, 2010  Measuring your Social Media Impact? Meet your new Best Friend! Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business | WWW.WEB-STRATEGIST.COM OCTOBER 3, 2010  Brand Monitoring, Social Analytics, Social Insights You can see how we indicated in the toolset there are use cases in Social Marketing Insights, Social Sales Insights, Social Support Insights, Innovations Insights, Collaboration Insights. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. Commodity technology. | HARP SOCIAL MARCH 24, 2011 3 Powerful (and free) Tools to Measure Brand Awareness Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring toolsAnd the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such? | HARP SOCIAL MARCH 24, 2011 3 Powerful (and free) Tools to Measure Brand Awareness Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring toolsAnd the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such? | | | | | | | |
| -
HARP SOCIAL | TUESDAY, JANUARY 12, 2010  Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs. Monitor This. Blogdigger. Google Blog search. Technorati. Keotag. Blogpulse Trends. MORE >> -
HARP SOCIAL | WEDNESDAY, JUNE 16, 2010  5 Ways to Battle Social Media Stump
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand. Monitoring is Essential. It’s easy to set up social media monitoring for your business or brand and even better, there are many efficient free tools available that you can take advantage of. MORE >> -
PAMORAMA | SUNDAY, DECEMBER 6, 2009 26 Free Tools for Monitoring Your Brand's Reputation
pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Google Alerts : Target keywords that are important to your brand and receive streaming or batched reports. HowSociable? Yahoo! read more… [.] MORE >> -
HARP SOCIAL | WEDNESDAY, JANUARY 6, 2010  Monitor Your Brand Online-Part 1
One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. You might not be always be happy with what you hear about your brand but I guarantee that you will be a lot unhappier if you don’t listen in! MORE >> -
HARP SOCIAL | TUESDAY, MAY 25, 2010  6 Savvy Tips for Social Media Monitoring
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. Whether you are a Fortune 500 or an entrepreneur, what you monitor is important. Choose a Monitoring Platform. Competitors. MORE >> -
- Creating categories and definitions by doing, not debating THE WAY OF THE WEB | SATURDAY, MARCH 3, 2012
- Brands 50% more popular than celebrities in social media FRESHNETWORKS | SUNDAY, OCTOBER 31, 2010
- Web Journal and Jeremiah’s Brand Monitoring, Social Analytics, Social Insights WEB METRICS GURU | SATURDAY, JUNE 26, 2010
- 12 Guidelines for Corporate Social Media Policies HARP SOCIAL | TUESDAY, MARCH 9, 2010
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- Strategies to Ensure an Engaged Social Presence HARP SOCIAL | WEDNESDAY, JANUARY 27, 2010
- 12 Reasons Your Business Needs a Social Media Marketing Program. SAYING IT SOCIAL | THURSDAY, JUNE 3, 2010
- Master List ?(A Wiki of Social Media Marketing Examples)? WIKI.BEINGPETERKIM.COM | MONDAY, JUNE 29, 2009
- 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013 PAMORAMA | SUNDAY, MAY 12, 2013
- How to Monitor Your Brand Using Twitter Search PAMORAMA | WEDNESDAY, FEBRUARY 24, 2010
- Simple News Aggregation with Guzzle - Danny Brown DANNY BROWN | TUESDAY, MAY 18, 2010
- 12 Reasons to Use Social Media to Grow Your Business PAMORAMA | TUESDAY, JUNE 1, 2010
- A Social Strategy Isn’t A Silo Exercise THE RELATIONSHIP ECONOMY | WEDNESDAY, JUNE 30, 2010
- Marketing Trends for 2011 BLUE FOCUS MARKETING | SUNDAY, JANUARY 9, 2011
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY SMM | WEDNESDAY, OCTOBER 13, 2010
- Social Media: Is Your Marketing Team on Board? TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 20, 2011
- Checklist of 25 Reasons Not to Hire a Social Media Consultant KYLE LACY | FRIDAY, APRIL 2, 2010
- 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far) WEBBIQUITY SMM | MONDAY, SEPTEMBER 12, 2011
- Best Twitter Tips, Tools and Tactics of 2011 WEBBIQUITY SMM | MONDAY, JANUARY 9, 2012
- 22 social media management tools – a wiki in development FRESHNETWORKS | TUESDAY, JANUARY 18, 2011
- New Features Added to B2B Marketing Zone and Social Media Informer WEBBIQUITY SMM | WEDNESDAY, AUGUST 17, 2011
- Social Media Marketing Checklist from SES Chicago FIREBELLY | MONDAY, DECEMBER 14, 2009
- YouTube Tuesday: What The HELL Is Social Media? FIREBELLY | TUESDAY, JUNE 22, 2010
- 5 Twitter Tools to Help Manufacturers Generate New Business TRADESMEN INSIGHTS | TUESDAY, MARCH 29, 2011
- Social Media Metrics Influeners – mPACT Analysis WEB METRICS GURU | THURSDAY, JANUARY 27, 2011
- Social Media News: Top 5 Stories of the Week FIREBELLY | FRIDAY, JULY 23, 2010
- 3 Easy Ways To Make Your Facebook Page More Welcoming FIREBELLY | WEDNESDAY, JUNE 2, 2010
- Predictions for Social Media for the New Year JUGNOO | SUNDAY, JANUARY 15, 2012
- The Social Spectrum. FTFY. SOSHABLE | SUNDAY, JUNE 3, 2012
- Social Media ROI with these 195+ Social Media Monitoring Tools WWW.SALESRESCUETEAM.COM | WEDNESDAY, OCTOBER 27, 2010
- 5 Helpful Social Search Articles FIREBELLY | FRIDAY, SEPTEMBER 3, 2010
- 5 Helpful Social Media Must Reads FIREBELLY | FRIDAY, AUGUST 13, 2010
- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- 100+ Social Media Monitoring Tools WWW.PAMORAMA.NET | SUNDAY, OCTOBER 31, 2010
- What’s Hot in Social Media: April 2012 FRESHNETWORKS | MONDAY, APRIL 30, 2012
- 100 Media Monitoring Tools for PR WWW.PAMIL-VISIONS.NET | SUNDAY, OCTOBER 31, 2010
- 5 Fun Twitter Quizzes FIREBELLY | FRIDAY, JULY 9, 2010
- Report on 18 Use Cases for Social CRM JACOB MORGAN | FRIDAY, MARCH 5, 2010
- The Convergence of Search and Social Part 2 – Social Media JOSH S PETERS | WEDNESDAY, JANUARY 9, 2013
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- 5 Helpful Facebook Places for Business Articles FIREBELLY | FRIDAY, AUGUST 27, 2010
- A Special @JugnooMe Invite to @Seesmic Users #Seesmic JUGNOO | FRIDAY, SEPTEMBER 7, 2012
- Ball Memorial Hospital's Facebook Nightmare FIREBELLY | TUESDAY, AUGUST 3, 2010
- 3 Stories That Rocked The Social Media World This Week FIREBELLY | FRIDAY, JULY 30, 2010
- List of Social Media Management Systems (SMMS) WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 31, 2010
- 5 Ways to Fan the Viral Flame FIREBELLY | THURSDAY, DECEMBER 17, 2009
- Firebelly at Brainstorming & Social Media Optimization Summits FIREBELLY | THURSDAY, SEPTEMBER 2, 2010
- How One Unhappy Customer Multiplies Across Social Media FIREBELLY | THURSDAY, JULY 22, 2010
- HootSuite for Blogging – Twitter Management for Bloggers KIKOLANI | TUESDAY, APRIL 13, 2010
- 4 Social Media Trends for Business in 2010 PAMORAMA | FRIDAY, JANUARY 22, 2010
- Monitoring “G” DIRECT MARKETING OBSERVATIONS | MONDAY, JUNE 21, 2010
- 27 ½ ways how to become a social media expert rockstar ninja in 2011 SOCIAL WAYNE | MONDAY, JANUARY 10, 2011
- The Fifteen Classes of the Social Business Software Suite (Q4, 2010) WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 3, 2010
- Twitter is top social media channel among Fortune 500 FIREBELLY | WEDNESDAY, FEBRUARY 24, 2010
- Open Research: A Framework for Social Analytics WWW.WEB-STRATEGIST.COM | SUNDAY, AUGUST 14, 2011
- Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources WWW.INTERACTIVEINSIGHTSGROUP.COM | FRIDAY, MAY 15, 2009
- Digital Ecosystem Interaction Map THE JORDAN RULES | SUNDAY, NOVEMBER 14, 2010
- BP Facebook Sentiment FIREBELLY | THURSDAY, MAY 27, 2010
- YouTube Tuesday: I Can Make You Go Viral! FIREBELLY | TUESDAY, JUNE 8, 2010
- YouTube Tuesday: The Social Network Trailer FIREBELLY | TUESDAY, JULY 27, 2010
- Happy Social Media Day - June 30th FIREBELLY | WEDNESDAY, JUNE 30, 2010
- Friday's 5 Fun Social Media Finds FIREBELLY | FRIDAY, AUGUST 6, 2010
- Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) FIREBELLY | WEDNESDAY, AUGUST 11, 2010
- Jake's Take: Fresh Logos, Fresher Coffee FIREBELLY | THURSDAY, JUNE 3, 2010
- PR Tools That Don't Rhyme with Focus or Vision BLOG.JOURNALISTICS.COM | SUNDAY, OCTOBER 31, 2010
- A Framework for Keeping CPG's Relevant Online THE JORDAN RULES | MONDAY, DECEMBER 19, 2011
- YouTube Tuesday: Digital Ethnography FIREBELLY | TUESDAY, MARCH 2, 2010
- In one week – Monitoring Social Media London #MSM10 WEB METRICS GURU | SUNDAY, NOVEMBER 14, 2010
- The Situationally Aware Business MICRO PERSUASION | THURSDAY, JUNE 3, 2010
- Flickr Friday: The Content Grid FIREBELLY | FRIDAY, SEPTEMBER 10, 2010
- United Way of Central Indiana Recognized for their Social Media. FIREBELLY | THURSDAY, JUNE 10, 2010
- Coleman Campsite: The Original Social Networking Site FIREBELLY | TUESDAY, JULY 13, 2010
- DEBATE: Don't Hire a Social Media Intern WHAT SPINKS THINKS | TUESDAY, OCTOBER 27, 2009
- Content is under scrutiny? It’s about time. DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 17, 2011
- Time to Elf Yourself for the holidays FIREBELLY | WEDNESDAY, NOVEMBER 11, 2009
- A Comprehensive List of Social Media Tips, Guides, Plugins. SAYING IT SOCIAL | THURSDAY, FEBRUARY 4, 2010
- Are We Addicted To Social Media? FIREBELLY | FRIDAY, JUNE 25, 2010
- Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network FIREBELLY | FRIDAY, SEPTEMBER 17, 2010
- The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis WWW.BRIANSOLIS.COM | WEDNESDAY, JANUARY 13, 2010
- Jake's Take: TV On The Internet FIREBELLY | THURSDAY, JULY 1, 2010
- Social Media Weekly Roundup 1/18-1/22 FIREBELLY | FRIDAY, JANUARY 22, 2010
- Youtube Tuesday: Lost Generation FIREBELLY | TUESDAY, JANUARY 26, 2010
- Twitter announces #NewTwitter FIREBELLY | WEDNESDAY, SEPTEMBER 15, 2010
- YouTube Tuesday: Checking In With Facebook Places FIREBELLY | TUESDAY, AUGUST 24, 2010
- What’s Your Social Media Program Costing You? TRADESMEN INSIGHTS | TUESDAY, JULY 26, 2011
- Social Media Toolkit - The Digital Strategist WWW.MICHAELFRUCHTER.COM | SUNDAY, OCTOBER 31, 2010
- Firebelly at Blog Indiana FIREBELLY | WEDNESDAY, AUGUST 18, 2010
- What the F**k is Social Media NOW? FIREBELLY | FRIDAY, JULY 16, 2010
- Fans With Benefits: Add Value On Your Facebook Page FIREBELLY | THURSDAY, MARCH 11, 2010
| |
