Brand Monitoring: Where Are They Now?
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Companies
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. The smart brand monitoring companies have already started their integration plans. Alex yes, brand monitoring is really important. Social data is overwhelming. Social Analytics Intelligent.
Five Tools for Managing Your Company’s Social Media Profiles
SEPTEMBER 14, 2016
Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon. Social Media Tools buffer cyfe Hootsuite managing social media profiles sendible social media dashboard social media marketing social media presence social media toolbox social media tools sprout social support for brand monitoring sync your social media accounts tracking social mediaSocial media is probably one of a hundred different things on your daily to-do list.
6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!
FEBRUARY 18, 2014
Blog brand monitoring Monitoring monitoring tools Social Media & SEO monitoring strategy social media monitoring social media monitoring tools Read more. ).
3 Powerful (and free) Tools to Measure Brand Awareness
MARCH 24, 2011
Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. Blog Metrics Social Media Marketing Tools and Resources brand monitoring monitoring toolsAnd the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?
Creating categories and definitions by doing, not debating
The Way of the Web
MARCH 3, 2012
As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. market my own projects. And in a challenging market for all broadcasters, it seems like they’re doing better than ever. Those are brand assets.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Follow me.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
“It’s all about protecting and nurturing the brand. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches. So, here’s my list. Marketers will accelerate efforts to identify, leverage and measure the results of social media marketing.
5 Ways to Battle Social Media Stump
JUNE 16, 2010
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. Sites such as Ning , Squidoo , Amplify and SlideShare are fantastic ways to increase exposure around your brand.
Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online
JANUARY 12, 2010
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Monitoring Tools For: Blogs. Monitor This. Blogdigger. Keotag.
Monitor Your Brand Online-Part 1
JANUARY 6, 2010
One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. For example: Your brand name.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses? For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3.
Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger [SSM015]
NOVEMBER 6, 2016
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! You’ll also learn other great things about social mentions like: The basics of social media monitoring and how to do them right.
New Features Added to B2B Marketing Zone and Social Media Informer
AUGUST 17, 2011
Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. Social Media Informer covers topics such as social networking , small business and brand monitoring. You can change the Edition at any time.
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. So it’s important to know how to track your brand or products (and those of your competitors) on Twitter. Have you used Twitter Search to monitor your brand? It was created by by John Haydon.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Marketers Adopt Social Media Analytics Tools by eMarketer.
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself. Paid Apps. Mention.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing.
Measuring your Social Media Impact? Meet your new Best Friend!
APRIL 6, 2010
Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? What should I monitor for? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? How can brands and individuals make their tweets stand out? Expert Twitter Marketing Tips and Tactics. Dr. William J.
Strategies to Ensure an Engaged Social Presence
JANUARY 27, 2010
My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence. Brian Solis describes engagement as: “Engagement is essentially the first step in building a relationship between your customers and your brand.. Social Media Monitoring is key for this. Weather
6 Savvy Tips for Social Media Monitoring
MAY 25, 2010
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor. Whether you are a Fortune 500 or an entrepreneur, what you monitor is important.
12 Guidelines for Corporate Social Media Policies
MARCH 9, 2010
While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Corporations are navigating the new marketing channels and getting acquainted with a new set of ground rules, culture and expectations.
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. It’s important to claim your brand name across all the major social media platforms. Please share your experiences! Thanks.
The Convergence of Search and Social Part 2 – Social Media
Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Enhance Branding and Awareness . Branding and awareness is the entire premise of TV commercials and billboards. Protect Brand Reputation. They aim to inform with the hope to make sales. Sales.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
Will Your Business Sell on Facebook this Holiday Season?
NOVEMBER 8, 2016
Check out Coca-Cola’s Share A Coke Christmas campaign and think about how you can create the feeling for your brand. Let’s assume now that you don’t have an extensive team of designers and video editors to make a viral holiday campaign for your brand. Don’t forget that while selling on Facebook is awesome, you shouldn’t neglect other marketing areas this holiday season.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.
Social Media Marketing Madness [Cartoon]
MARCH 19, 2010
Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Chad Richards is the Social Program Manager at Firebelly Marketing.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? If you are trying to reach your customers with the right message at the right time, get a copy of this free email marketing 2.0 This list can help.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Analytic.ly Greetz!
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
social media marketing's good news
NOVEMBER 13, 2009
Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video. Look at your listening results. Social Search.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
When it comes to media monitoring and analytics, it’s really hard to choose. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. Reputation 2.0
12 Reasons Your Business Needs a Social Media Marketing Program.
Saying It Social
JUNE 3, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Comment by dental internet marketing | June 10, 2010 | Reply You are quite right!
Social Media Marketing Checklist from SES Chicago
DECEMBER 14, 2009
Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! » December 14, 2009 Social Media Marketing Checklist from SES Chicago The speakers in the Social Media Marketing Checklist session at SES Chicago, Sean Carton, Chief Strategy Officer, idfive; Jeanniey Mullen, Chief Marketing Officer, Zinio; Heidi Cohen, President, Riverside Marketing Strategies; and Brian Boland, Manager, Performance Solutions, Facebook created a list of 8 questions and actions to consider when developing their brand’s social strategy. Below
26 Free Tools for Monitoring Your Brand's Reputation
DECEMBER 6, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Google Alerts : Target keywords that are important to your brand and receive streaming or batched reports. Can be subscribed to as an RSS feed. Yahoo!
Firebelly Marketing's Upcoming Speaking Engagements
MARCH 16, 2010
Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks. Please try again.