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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. The growth of P2P texting is unsurprising.

Strategy 209
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 181
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. presentation downloads, session video) after the event. Lots of things.

Team 162
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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5 Luxurious Technology Events for this Autumn

Idaconcpts

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. Lean Kanban France. Who is BOB?

Eventful 164
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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. . Image via BigStockPhoto.com.

Mobile 60
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 149