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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

His newest book, Newsjacking , released today, is no exception. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. I read about the book release on his blog. That sounds like a real-time book to me. DW: I’m reading your new book on my iPad.

iPad 101
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Content Pays

Twist Image

E-books, which have gained popularity with the emergence of Amazon 's Kindle and other e-reading devices, have been bought by one in ten Web users to date. Those were followed by mobile apps (21%), digital games (19%), newspapers, magazines or articles (18%), videos, movies, or TV shows (16%) and ringtones (15%). app economy. content online.

Content 109
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Two Terms Marketers Need for Today's Media Landscape

Twist Image

Think about digital books as a medium. Do readers really want links, embedded video, extended audio interviews, sharing capabilities and more? digital book. digital book. Is the platform an active or passive one? advertising revenue. banner advertising. business column. business leader. digital advertising. media budget.

Adwords 84
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 a webinar replay, ebook, podcast, et al) This content should help, not sell. sources in 2010.

Content 124
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

Google’s remarkable Zero Moment of Truth research (one of most important publications for digital marketers in the past five years, and embedded below) contains a remarkable statistic: In 2011, the average online shopper used 10.4 a webinar replay, ebook, podcast, et al) This content should help, not sell. sources in 2010.

Content 124
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12 Steps to Producing a Podcast

Convince & Convert

Book Your Guests. These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. For example, our Social Pros All-Stars ebook we published in 2014 tapped into the education and career histories of podcast guests, and became an ebook and a media hit. Send a Thank You Note and a Badge.

Badge 60