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Two Terms Marketers Need for Today's Media Landscape

Twist Image

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Content 124
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Fight Premature Monetization – Add a Second Step to Your Content Marketing

Convince & Convert

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. sources in 2010.

Content 124
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12 Steps to Producing a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Book Your Guests. See the Social Pros All-Stars ebook on Slideshare.

Badge 60
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How to Produce a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Book Your Guests Our show hosts (me for Social Pros; Amber Naslund and Chris Moody for Content Pros) pick and schedule their own guests. See the Social Pros All-Stars ebook on Slideshare.

How To 60
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Is Amazon reading this blog?

The Way of the Web

Web Strategy Wikinomics Rankings ← Is the eBook, the end of the library? And on Tuesday, Amazon announced their ‘Kindle for the Web’ , which allows eBook sampling and embedded excerpts on the web. You’ll be able to read the first chapter of books for free, and share via Facebook, Twitter and email.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108