Ignite Social Media

FEBRUARY 26, 2024

Your blog was an important part of your personal brand; 15. You probably can’t explain the technical intricacies of how an algorithm works , but you hate them nonetheless; 23. You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You had to manually add likes, comments and shares to an Excel sheet; 13.

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Keyhole.co

NOVEMBER 13, 2023

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO. It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search.

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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Social Media Strategies Summit

MARCH 1, 2024

Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips. But we can still get creative by playing around with the built-in augmented reality features and special effects on TikTok and Instagram Reels.

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Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

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Hootsuite

JANUARY 18, 2024

The three-second rule Despite many sources claiming Instagram reel view counts happen instantaneously (like TikTok), Instagram only counts views after three seconds. On a totally unrelated note: if you read to the end of this blog, you’ll get a recommendation for a hashtag AI tool that can predict the tags your audience will respond to!

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Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? Don’t get mad, it’s just a blog post.).

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Hootsuite

MAY 18, 2023

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Today, TikTok is the most downloaded app in the world , and ranks number one for consumer spending according to a report by data.ai. All you need is a smartphone and a good idea.

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Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

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Buffer Social

JANUARY 11, 2023

From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

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Jon Loomer

NOVEMBER 29, 2022

After years of prioritizing my blog (I haven’t abandoned it!), At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. The vast majority of them are tutorials or discussions of an advertising tactic (mostly Facebook ads, but some TikTok, too).

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Video Marketing ROI Buy 200

SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

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Later

MAY 12, 2021

Ever wondered if there’s a way to cheat the Instagram algorithm? Simply understanding how the algorithm works , and how to optimize your content strategy for it, is the best way to gain an advantage. Can You Really Cheat the Instagram Algorithm? Share Original Content on Reels (Without a TikTok Watermark).

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Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

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Sprout Social

JANUARY 31, 2024

Especially when performance is tied to the ever-changing YouTube algorithm. Like any social algorithm, YouTube’s algorithm ranks content based on a variety of factors. While you can’t control the algorithm, you can tailor your content for more reach and views. What factors impact your YouTube engagement rate?

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Later

FEBRUARY 15, 2021

If you’re not using TikTok yet, you could be missing out on a huge platform for growth. And as that number grows, now’s the perfect time to learn how to use TikTok. How to Use TikTok. What is TikTok? How to Set up a TikTok Account. How to Create Content for TikTok. How to Use TikTok for Your Brand.

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Pixlee

SEPTEMBER 14, 2020

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. As a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. Influencers Are Huge On TikTok.

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Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. billion in 2021. Funny skits.

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Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. So When’s the Best Time to Post on TikTok? Make a Creator Account.

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Later

MAY 17, 2021

TikTok can be a powerful tool for increasing brand awareness. In this blog post, we’re breaking down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds: How to Get Views on TikTok: Optimize Content for the For You Page. So how do you do that?

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Social Media Network Marketing

FEBRUARY 27, 2024

In this blog post, we'll explore some of the most significant trends shaping Social Media marketing in recent times and how businesses can leverage them to connect with their audience effectively. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Social Media Strategies Summit

JANUARY 12, 2023

“We talk about best tips and tricks, and we break down each platform based on the audience that we have — who’s on our Facebook, who’s on our Twitter, our LinkedIn, Instagram, TikTok, and so forth.”. Algorithmic changes and new feature launches mean best practices can quickly become obsolete. Social media moves fast.

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Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Later

JUNE 17, 2021

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos. What are TikTok Filters? And the best part?

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Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So how do we keep up with the latest TikTok trends? If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. What is a TikTok trend? A TikTok trend can be a sound, hashtag, dance or challenge.

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Keyhole.co

SEPTEMBER 12, 2023

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. However, TikTok has many business pages across industries.

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Sprout Social

APRIL 4, 2023

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

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Later

APRIL 28, 2021

Whether you’re on Instagram, TikTok, Twitter, LinkedIn or even Pinterest, you’ll find video content becoming a bigger part of the in-app experience. And it most cases, the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience. The good news?

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Hootsuite

JANUARY 18, 2024

A magazine targeting senior citizens, on the other hand, would be wasting its time posting on youth-oriented TikTok … while cool-girl makeup brand Glossier is right at home on the platform. It appeases the algorithms. Hot tip: do not buy TikTok followers.) But one throughline, from X to Pinterest, is that consistency is key.

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Social Media Tips HootSuite Marketing 121

Later

DECEMBER 4, 2020

The quick-to-create video format closely mirrors TikTok, but it still has a long way to go to become the go-to platform for creators and brands. Reels algorithm becomes more sophisticated. The Instagram Reels aesthetics will remain more polished than TikTok. 1: Reels Algorithm Becomes More Sophisticated .

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Hootsuite

AUGUST 15, 2022

It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. In this blog post, we’ll teach you everything you need to know about Facebook Reels, including how to make and share your short video content.

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Hootsuite

MARCH 14, 2023

You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story. Rumor has it that links to YouTube videos might actually even be punished by other social media platforms’ algorithms. But here on the Hootsuite blog, we aren’t content to get caught up in the rumor mill.

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Buffer Social

OCTOBER 23, 2023

Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. Let’s get into it. 

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Later

SEPTEMBER 18, 2020

Did you know you can get Instagram followers from TikTok? With the ability to link to your Instagram profile and easily direct users out of the app, TikTok is a great platform to increase Instagram traffic. Connect Instagram to TikTok. Utilize your TikTok Bio. How to Grow Instagram with TikTok. Let’s get started.

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Ignite Social Media

AUGUST 30, 2022

The app has no For You Page, no algorithm, and no way to scroll through a user’s profile. Users have also shared BeReal-themed posts to TikTok, following a trend of users posting their most shocking BeReal posts along with their friends’ Realmoji reactions (see example below). So, would users even friend brands on the platform?

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Later

NOVEMBER 24, 2020

Instagram’s latest video feature, Instagram Reels, is strikingly similar to TikTok, with users being able to share and record videos set to music. The similarities beg the question — is there a difference between Instagram Reels and TikTok? The Difference Between Instagram Reels and TikTok: Video Length. The answer is yes!

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Instagram Film Analytics Features 72

Buffer Social

NOVEMBER 2, 2022

Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Find out more on our announcement blog here. Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer.

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