Sherrilynne Starkie

JULY 28, 2013

Stunt organizers provided an excellent photo opportunity, provactive soundbites and entertaining b-roll, all key components of a successful publicity event. It doesn’t matter what your politics are or how you feel about the issue of Senate reform, you have to admire the ingenuity and creativity of the stunt organizers.

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Wikipedia How To Fashion News 321

Sherrilynne Starkie

DECEMBER 7, 2013

It has gift ideas organized according to the person you are shopping for, ‘for him’ ‘for her’ ‘for children’, etc. I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JANUARY 26, 2013

A Baylor University stud y of 30 senior public relations professionals showed the individuals viewed themselves as an “independent voice” in the organization and not “mired by its perspective or politics.”. The article was originally posted on the Thornley Fallis blog. Related posts: Facebook and a harmless prank.

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Study Journal Reputation Report 370

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

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Twitter Social Networking Advertising Features 150

Sherrilynne Starkie

FEBRUARY 13, 2012

Show host Shel Holtz wondered aloud if the creation of such social media dashboards will become common place among organizations active on the social Internet. A few months ago Rogers, the Canadian provider of wireless, cable TV, Internet and phone services, launched Social@Rogers (client).

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Wireless Klout Module Directory 292

Sherrilynne Starkie

APRIL 3, 2015

The survey findings are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team. Related posts: Are you on Facebook Messenger?

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

JANUARY 30, 2016

Getting organic reach on social networks is almost impossible, as Facebook, SnapChat, Twitter and rest strive to monetize their platforms. According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

APRIL 12, 2018

These are the problem solvers in an organization. You are selling to large organizations with their own idiosyncratic biorhythms, including planning and budget cycles and the Byzantine politics of who is on the rise and who’s not. Seek to be in front of the right level — not too low, but not too high, either. Be patient.

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Retail Buy Consultant Reputation 187

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. This post was originally published on the Thornley Fallis blog. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers themselves. Image via CrunchBase. Well, maybe not. Related articles.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JUNE 22, 2013

Young concluded, “It’s a culture of shared contact between organizations and their communities. This story was originally posted on the Thornley Fallis blog. Businesses must be willing to share data sets with customers and others who are interested if they are to understand the value of the data and the economy of this new ecosystem.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 22, 2018

It also includes advice from leaders of many successful organizations. To enter, leave a comment or share a link to this blog post #sherrilynnebooks before July 20, 2018. He is one of America’s foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders.

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Chemicals Microsoft Consultant Skills 53

Sherrilynne Starkie

APRIL 20, 2013

It was stressful, because I knew I was representing a public organization.”. This post was originally published on the Thornley Fallis blog. She said, “I read some books and articles online and looked at what specialists were saying about using social media. The first time I tweeted it took about 10 minutes. Follow Melissa @SPVM.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JULY 13, 2018

Initiatives include establishing a working group with news organization and experts, providing funding across 20 global markets and expanding the YouTube support team for news publishers. PR expert Gini Dietrich has had some great results and shares them in this blog post. It could be a blog post. Or it could be on Quora.

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News YouTube Instagram Questions 34

Sherrilynne Starkie

OCTOBER 16, 2018

Most organizations use social media channels in some way as part of their daily business. Social touches every part of the organization and each employee should know and understand how it fits into his or her own role. Will this be the year your organization realizes the full potential of social media? Click To Tweet.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

FEBRUARY 16, 2014

Most organizations use social media channels in some way as part of their daily business. Social touches every part of the organization and each employee should know and understand how it fits into his or her own role. Will 2014 be the year your organization realizes the full potential of social media?

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 13, 2020

It’s January, the time of year where we all resolve to get organized and stay that way all year long! An editorial calendar will not only get you organized, it will make you more strategic in your work. An editorial calendar will not only get you organized, it will make you more strategic in your work. Stay organized.

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Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 25, 2014

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? News organizations were on their knees as advertisers fled in droves; publishers needed to find a revenue model that works.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Find the search terms that people are most likely to use when looking for an organization like yours. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

APRIL 26, 2015

I had already invested a lot of effort into my blog and was building a credible reputation online. It takes time to organize them, but getting the people you follow into lists is a great way to reduce white noise, understand trends and learn from those you follow.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

DECEMBER 27, 2020

These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. According to YouTube’s blog, “Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. Source: Facebook. . YouTube Video Reach.

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Video Content Statistics YouTube 307

Sherrilynne Starkie

JUNE 2, 2013

Content curation is collecting relevant online editorial content and organizing and republishing it to make it findable and useful. This includes searching, finding, selecting and organizing items, be they news articles, blog posts, infographics, websites, photos, podcasts or videos. Happy to hear @CraigSilverman ’s talk.

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Curation Findability Journal Collaboration 299

Sherrilynne Starkie

JANUARY 11, 2014

An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy. Stay organized. Track blogs and websites, email, newsletters and all social channels. Related posts: Professional blogging for dummies. Related articles.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

FEBRUARY 20, 2018

The social media consultant will research and identify suitable blogs and websites, craft a story pitch, follow up and negotiate placement. Skilled social media consultants can use Google Analytics and similar tools to gauge both the quantity and quality of organic search website traffic. Services include: Guest posting.

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Consultant Social Media Marketing Skills 220