Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

DECEMBER 20, 2011

These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. Six Twitter Metrics. Six LinkedIn Metrics. Five Facebook Metrics. Ten YouTube Metrics. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . You can find more of Eric’s insights on his Socialnomics blog.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. In an ideal world, there would be a standardized measure of some sort.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Blogging (a corporate blog is the center of most successful B2B social media programs). Blog visits and subscribers.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 10, 2013

business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. How Blogging Used in Content Marketing? Almost half of U.S.

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Key influencer sites (usually blogs; these are also part of Social Presence). This post originally appeared on WPOinc. Academic sites (.edu

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

AUGUST 27, 2019

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” a metric obviously impacted by a small number of companies with ludicrously high ratios. Image credit: CMI.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

APRIL 30, 2020

This tool tracks important metrics such as engagement rate, impressions trend, and followers. Tom has written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc. This is especially useful during the coronavirus outbreak as new trends are popping up. Iconosquare.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 16, 2013

59% of B2B marketers consider blogs their most valuable channel. • Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? WordPress SEO – 10 Essential Actions by WP Blog Talk. Which plugins are the most popular / useful / vital?

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

APRIL 29, 2013

Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. ” • 82% of marketers who blog see positive ROI for their inbound marketing. To get the full story, download the HubSpot report here. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 2, 2012

Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). It’s hardly surprising, but maintaining regular SEO efforts, even if only a few hours per month, has a strong positive correlation with increased organic search results.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

AUGUST 1, 2011

That’s an impressive set of performance metrics for any business. . • It has raving fans and an extraordinary level of repeat business. • The employees love working there; many have been with the theater for a decade or more. So how do they do it? Here are five keys to the theater’s success than any business can apply.

Discount 147

Discount Metrics Compete Groups 147

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. 80% of B2B technology decision makers read blogs; 69% are active on social networks. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

MARCH 7, 2019

Start by analyzing your social media metrics to identify your primary social channels, then boost a post tailored to the relevant demographic of each platform. The post Three Creative Ways to Use Social Media to Promote your Event appeared first on B2B Marketing Blog | Webbiquity.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JULY 2, 2012

Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). It’s hardly surprising, but maintaining regular SEO efforts, even if only a few hours per month, has a strong positive correlation with increased organic search results.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

FEBRUARY 11, 2016

You open your computer to check the clean data, treated with specific formulas for specific metrics, only to find out that the file is corrupted, wiped out. The other way is to try syncing with other free data tracking tools and hope that they’re using the same metrics or applying the same formulas as you.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

FEBRUARY 2, 2015

In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework. Setting up and growing a business blog is critical to your brand’s long-term success.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

DECEMBER 22, 2020

Other metrics you may see include the countries, languages, etc. Once you’ve selected the hashtags to track, here’s a quick look at the metrics you should monitor. Hashtag Metrics to Monitor. While tracking them, look at metrics like hashtag popularity, the number of posts, and demographics.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 21, 2010

The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. ” Think You Don’t Need Google+ in Your Business?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 3, 2011

How can you improve your blog’s position in search engines? Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog. percent of viewers discovered videos embedded on blogs or other websites.&#. What to do? Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257