Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Social Media Social CRM Strategy Consultant 123

Keyhole.co

OCTOBER 19, 2022

Shareable dashboard – The live and shareable dashboard makes it easy to share the latest reports with your team in seconds Competitor analytics tool for social media – Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. Image Source. When to use the tool. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Competitor analytics tool for social media: Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. This allows you to benchmark against competitors’ social media metrics. Competitive analytics: This is a powerful competitor analytics tool for building your social media strategy.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

JANUARY 24, 2024

All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service. This blog has every and any social media customer service template you could ever want.

Template 101

Template Templates Social Media HootSuite 101

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations.

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Review Social CRM Module Consultant 150

Visually SM

JULY 27, 2020

” This tool can also automate sharing new blog posts to social, tweet Instagram posts as native Twitter photos, share Instagram posts to a Facebook page, and much more. You can see a list of social applets here. Feedly is a social media tool designed to organize your feed.

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Social Media Management Social Media Tools Domain Name 246

SocialFish

APRIL 4, 2011

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. The only Twitter metric that matters (to me) for measuring influence… is Lists. For us, of course, this is just one piece of the bigger Social CRM puzzle.

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Influencer Avatar Social CRM Communities 279

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Webbiquity SMM

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JULY 29, 2012

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Remember, social media success is about the wizard, not the wand.

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ROI Social Media Social CRM Survey 140

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Koka Sexton

JANUARY 21, 2012

I’ll be the first to say that the number of followers you have is not the most important metric. In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. There was no new content outside of the regular blog posts and other updates shared.

Engagement 102

Engagement Social Media Social CRM Metrics 102

agora pulse

JULY 14, 2020

To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool. With a social CRM, you can: Track every interaction you’ve had with a Twitter user in a single location. What if you could spend less time on engagement with better results?

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Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent. Your Twitter goals may vary. Followers per tweet.

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Twitter Metrics Social CRM Consultant 126

Pixlee

JUNE 19, 2017

Set clear goals —choose measurable metrics instead of just saying you want to “drive awareness” — then track accordingly. Some of the preferred metrics to track are: Engagement: Start with a baseline and track the increase in engagement with content related to your brand in the form of comments, likes, clicks, and shares.

ROI 40

ROI Influencer How To Marketing 40

Pixlee

OCTOBER 18, 2021

Milani Cosmetics uses Pixlee to find up-and-coming influencers to partner with their brand and build lasting relationships to boost conversions and other core metrics, rather than solely focusing on larger celebrity influencers. With Pixlee’s social CRM, you can also easily manage relationships and measure campaign impacts all in one place.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.)

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Social Media Strategy Influencer Social CRM 149

Firebelly

NOVEMBER 15, 2012

Of course, this didn’t work on an audience of people who do social media for a living (ice to eskimos, people), especially from a company that sells social CRM software. . So the “winner” in travel and leisure depends on what your goal metric is – fans, engagement, sharing, check-ins, or whatever.

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Social Media Hotels Retail Airlines 241

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

agora pulse

APRIL 7, 2020

Because of Sendible’s Google Analytics integration, you can also track how your social media campaigns have affected key metrics like page views and conversions. Publishing: With SocialPilot, you can bulk upload and schedule social media posts to save time. Instagram publishing is done via push notifications.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 11, 2011

Yet we’re not writing blog posts about Nielsen being an abomination. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. This helps me keep this blog totally advertising-free.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Keyhole.co

JULY 9, 2023

In this blog, we’ll talk about 11 top Hootsuite alternatives that you can benefit from day one. Let’s dive in quickly and put an end to your social media woes once and for all. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Aquisitions say something about the segmentation of social media analysis. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 117

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 26, 2010

If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. How do you get them to your website or blog? For a few years, the blog (or website) has been the place to expand and give people the real “back story&# about you or your business.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Gizmodo and other tech blogs. It's odd, I recently read a blog about how content is overrated. And guess what?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 135

Social Media Consultant Video Strategy 135