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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. And yes—it’s free.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Storify Review: . Blog Coverage: . Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 425 Tweets. Sell-out event. Media Coverage: .

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My Favorite Tweets of the Week.

Koka Sexton

It seems like Storify is a great place to collect these for the blog. Not sure if I’m going to continue using them, the last thing I want is to create a bunch of content on the blog and then have to go back in a year and recreate it because Storify changes the system. But for now, lets have some fun with it.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat. Seriously, this is such a great post, it’s basically a book!

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