Ari Herzog

NOVEMBER 30, 2010

The top right corner of every blog post on AriWriter now sports a LinkedIn share button. The LinkedIn share button was released earlier today on the professional networking site’s blog. To set it up on your blog or website, head over to [link]. Share it on LinkedIn! I opted for the horizontal count.

LinkedIn 87

LinkedIn MySpace Sports News 87

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? The four P’s were created mainly to describe the ideal “marketing mix.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Branding strategies, brand storytelling and even emotional branding is not new. You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? And you can do it quicker than a blog post or traditional forms of content and text alone.

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Would you like answers to these questions? Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog. They optimize their LinkedIn company profiles.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

OCTOBER 1, 2017

Not LinkedIn. You Are the Media: 10 Reasons You Need a Blog (episode 111). 8 Steps to Develop a Social Business Plan (white paper). Not Instagram, LinkedIn. Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not Twitter. Not YouTube. Not Snapchat. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. You get out of social media what you put into it, and that includes budget.

Training 78

Training Marketing Consultant Template 78

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ).

Content 124

Content Brands Findability Marketing 124

Hootsuite

JULY 12, 2022

LinkedIn is an office party with all your colleagues. This might mean being dressed up for LinkedIn, cheeky and opinionated on Twitter, and down-to-earth on TikTok. Go into your website, your white papers, your product, and your out-of-of-home advertising. The core brand purpose stays the same, but the vib e changes.

Brands 114

Brands HootSuite Module Meme 114

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? For example: Write a short Instagram post that gives a synopsis of this blog [INSERT BLOG]. Read this meeting script and summarize five key points that we can share on LinkedIn.

Social Media 140

Social Media HootSuite How To URL 140

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

OCTOBER 9, 2017

Video + blog post + podcast). Digital Body Language: 105 Factors Impacting Your Brand (white paper). Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

JUNE 8, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). You Are the Media: 10 Reasons You Need a Blog (episode 111). 7 Top Personal Branding Goals to Build Your Strategy . 7 Foundational Steps to Build Your Personal Brand.

Authentication 167

Authentication Brands Training Communities 167

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This!

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

MAY 23, 2011

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Blogging (a corporate blog is the center of most successful B2B social media programs). Blog visits and subscribers.

B2B 190

B2B Social Media Case Study Study 190

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. This blog is all about how to do this. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4.

List 257

List Organization Tips Newsletter 257

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. Building readership for a blog takes time. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Dave Van de Walle : Blog posts that declare a tactic dead. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. ” 16.

Press Release 100

Press Release Consultant Metrics Communities 100

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Instead, try contributing value to the conversation, offer a blog post, or a video you’ve created. Developing Product Roadmap.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). How do you want people to perceive you?

Brands 60

Brands Strategy Small Business Authentication 60

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. I actually tried to tackle this question a few times on my blog before. Take for example your classic white paper. Share this on Linkedin. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). Share this on Linkedin. 4 Tell Good Stories. 4 Make them Sticky. Tweet This!

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. This blog is all about how to do this. Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4.

List 217

List Organization Tips Newsletter 217

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. 8 Steps to Develop a Social Business Plan (white paper). How do you stand out from the crowd? How do you rise above the noise?

Influencer 60

Influencer Activities Content How To 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. LinkedIn – 78%. Blogging – 70%. This excellent study provides a wide array of answers, statistics and insights.

Report 191

Report Social Media B2B Newsvine 191

Twist Image

JULY 24, 2013

What are you able to disclose on an eight-and-a-half sheet of white paper? It''s sometimes hard to believe that more people aren''t blogging or podcasting. Having a completed LinkedIn profile is par for the course. Most people see blogging, podcasting, tweeting or whatever as a task. linkedin profile.

Education 111

Education LinkedIn Instagram Twitter 111