Jeff Esposito

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method. This was unsolicited.

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Why have we become social sheep?

Jeff Esposito

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. People can improve the way they utilize the space by doing one simple thing – thinking.

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Would you pay for an adless Facebook?

Jeff Esposito

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. Event or occasions – 1-800-Flowers does a great job getting dudes to remember certain dates through their targeting.

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Can non-profits lead the way for mass-adoption or geolocation.

Jeff Esposito

Non-profits are experts at driving people to a location, generating buzz, raising money for their cause and getting companies to sponsor the event. Let’s say company X wants to sponsor an event with the Jimmy Fund. In a traditional situation, this meant giving a donation to help both the charity and event. Thanks for visiting!

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Samsung creates Olympic Genome

Jeff Esposito

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

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Disney + Klout = close but no cigar

Jeff Esposito

When we were headed to the movie theater, I was expecting big things from this perk, basically because it was done in conjunction with Disney, but left the event with a mixed bag of things. Below is a list of the positives and negatives from the event: Pros. Extremely kid friendly. Movie volume offset kids crying or talking.

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Is Boston the worst city in America?

Jeff Esposito

Mayor Menino , for one, disagrees: “I go to all the events in the city of Boston. In her blog post. She provides sales and business development services to agencies and companies who are utilizing social media strategies and tools, and will be launching a blog called “Rip Off The Roof&# in the near future.

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