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LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 139
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Affiliate sales support independent publishing.

Research 257
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8 Easy Ways to Optimize Your LinkedIn Company Page

Hootsuite

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Why create a LinkedIn Company Page?

LinkedIn 145
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How to Boost Engagement With LinkedIn Carousel Posts and Ads

Hootsuite

After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. What’s a LinkedIn carousel?

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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

Industry 125
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HootSuite for Blogging – Twitter Management for Bloggers

Kikolani

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. The following are reasons I chose to use HootSuite as my primary Twitter management tool, and the ways I use it to help in my blogging.

HootSuite 151
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LinkedIn Stories: “Water Cooler Moments” in a Remote Work World?

Hootsuite

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. Released in September, stories may be new to LinkedIn, but they’re not new to social media. But will the off-the-cuff format click with young professionals on LinkedIn? What are LinkedIn Stories? Source: LinkedIn.

LinkedIn 129