Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brands 110

Brands How To Sentiment Metrics 110

Pixlee

MARCH 21, 2022

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. Customer service is one of those; while Instagram may not be your platform of choice to address your customers’ concerns, it’s a channel that should remain open to your audience. What Is Instagram Customer Service?

Instagram 74

Instagram Brands Notification UGC 74

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Or, change the topics they write about on their blog.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Strategy 116

Strategy Content How To Marketing 116

Buffer Social

AUGUST 30, 2023

These people share a common language (jargon), customs, interests, or passions. Full-time Instagram creator Tracey-Lee Lusty has focused on cultivating a community among her followers for several years, an aspect of her work that she loves. ​​ A shared space for people to gather and connect.

Communities 78

Communities Social Media Community building Groups 78

Later

JULY 17, 2020

There’s a new cool kid on the block and it’s called the Instagram DM Me sticker. . Instagram’s latest sticker release is a new way to engage with your community, have meaningful conversations in direct messages, share important information, and gather feedback. . What is the Instagram DM Me Sticker? Need to talk?

Instagram 78

Instagram Communities Conversation Tips 78

Pixlee

JULY 21, 2021

Your target audience should ideally be your potential customers. Customer personas, also called buyer personas, are partially fictional archetypes that illustrate the critical attributes of your target audience. You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona.

Engagement 98

Engagement UGC Content Insurance 98

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Keyhole.co

NOVEMBER 10, 2023

For that, you must understand where you stand among your contemporary brands and what you can do to make your customers choose you over others. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. That’s where competitor benchmarking comes into the picture.

Metrics 59

Metrics Analysis Comparison Price 59

Buffer Social

OCTOBER 1, 2020

This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. Who are you?

Social Media 98

Social Media Strategy Marketing Communities 98

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business 92

Small Business Groups Groups Examples 92

Keyhole.co

MARCH 7, 2023

Imagine you’re scrolling through Instagram, admiring the stunning posts and reels, and suddenly you come across a profile that blows your mind! What if you could be that Instagram account that people can’t resist following? What if you could be that Instagram account that people can’t resist following?

Instagram 52

Instagram UGC Hashtag Collaboration 52

BeingOptimist

MAY 17, 2023

These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue. A well-defined and implemented strategy assists businesses in identifying their target audience, comprehending their requirements, and developing solutions that appeal to prospective customers. 

Strategy 75

Strategy Software Campaign Conversation 75

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

MAY 9, 2023

Instagram has a massive user base of over 1 billion , of which 90% follow at least one business account. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. In such instances, running Instagram giveaway contests can prove effective. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Ignite Social Media

OCTOBER 4, 2016

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Google Alerts lets you set up a query and allows you to choose several settings such as how frequently you get alerts, sources (news, blogs, video, etc.), Google Alerts. language, region, and volume.

Tools 152

Tools Social Media RSS Analysis 152

Pixlee

AUGUST 5, 2020

Ecommerce is going to continue to gain popularity as more customers appreciate the convenience of online shopping, so it’s more important than ever to have a strong online store that provides the best user experience possible for your customers. Shoppable Instagram. Ecommerce Website Management . Shopify can.

Tools 75

Tools Authentication Review UGC 75

Sprout Social

AUGUST 5, 2021

For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines of people waiting on hold and solving one individual problem at a time. Our Sprout Social Index™: 2021 UK & Ireland edition revealed that customer service matters the most to consumers on social media.

How To 134

How To Template Templates Buy 134

Pixlee

DECEMBER 2, 2020

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. It’s also an amazing tool for gathering customer feedback as well as keeping your finger on the pulse. Mastering social media management comes from knowing your audience, which begins with social monitoring.

Social Media 58

Social Media UGC Proposal Hashtag 58

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media content can go a long way in making customers happier. And happy customers stay loyal and contribute to business revenue. Customers feel that the brand is open to listen to their opinions, thereby building trust.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 17, 2023

If the comments are positive, then your brand has won some free publicity that will win you new customers. But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Either way, you need to respond to show appreciation or a willingness to make changes.

Examples 59

Examples Brands Sentiment Reputation 59

agora pulse

JULY 23, 2020

That includes, for example, the ability to know which hashtags to use on Instagram (and how many), when to host a social media contest, and what types of posts your audience will respond to. Contest software, for example, allows you to collect lead information instead of just likes. Customer service.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. Over 500 million people use Instagram Stories every day. The Best Instagram Stories of 2019. Some of the best Instagram content is food content. They do a great job translating it to their Instagram Stories. . And it’s hard to choose. .

Instagram 98

Instagram Patterns Template Templates 98

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. NPS gives you a bird’s eye view of your brand’s performance that sees beyond sales volume by focusing on loyalty and willingness of customers to recommend your product or service.

UGC 52

UGC Apparel Content Hashtag 52

Later

FEBRUARY 16, 2021

Wondering how to start a side hustle on Instagram? In this blog post, we’re sharing the most important steps to get your side hustle off the ground — along with several noteworthy tips from successful side hustle entrepreneurs. How to Start a Side Hustle on Instagram: A Step-by-step Guide. Make Your Instagram Shoppable.

Instagram 112

Instagram How To Metrics Analytics 112

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Let’s take Instagram, for example. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Let’s take Instagram, for example. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Later

NOVEMBER 6, 2018

If you’re looking to engage with your audience and grab their attention, Instagram Stories polls are a great way to stop your followers from swiping past your story! Instagram Stories polls not only grab your audience’s attention, but they also create an opportunity to hear directly from your followers and customers.

Instagram 61

Instagram Crowdsourcing Questions Examples 61

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? You’ve come to the right place. . The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. billion in 2021. Why Invest in TikTok Marketing. Funny skits.

Strategy 86

Strategy Brands UGC Apparel 86

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Why Use Instagram for Business?

Small Business 103

Small Business Features Instagram Badge 103

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019.

Social Media 99

Social Media Apparel Fashion Instagram 99

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. This encompasses social media, news articles, blogs, and other online sources. If you’re a big fan of Louis Vuitton and want to know what people say about their latest collection.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JUNE 27, 2023

Instagram remains a strong medium for businesses and creators to reach their target audience. Instagram introduced the Professional Dashboard to empower users and provide valuable insights and tools. This feature-rich dashboard offers businesses and creators a centralized hub to manage their Instagram presence effectively.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

APRIL 22, 2020

A sneak peek at your brand’s spring collection? Streaming is for everyone, especially businesses looking to connect with their customers in real time. You’ll get instant feedback. 80% of audiences would rather watch a livestream than read a blog post (this one excluded, we hope!). Your son’s recorder recital?

Social Media 145

Social Media Privacy YouTube Instagram 145

Pixlee

JANUARY 29, 2019

As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. Facebook and Instagram Ads. Instagram Stories and YouTube Video. These combine to give your customers the best understanding of your products.

UGC 60

UGC Features Curation Influencer 60