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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Organic conversations, feedback and reviews can’t quite literally be bought. Either on-site, social media, Google or third-party review aggregators. Never underestimate the power of positive word of mouth.

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Be Nice When You Say Bad Things Online

Twist Image

Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through. How do we stop any/all of the bad reviews?

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The Ever-Evolving Consumer Evolves (Again)

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I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. bazaarvoice. consumer reviews. peer reviews. power reviews. ratings and reviews. soldiers on. Do you think Marketers will ever be able to get ahead of this?

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals. Athletic clothing retailer HYLETE found the ability to do just that. Here’s how it works.

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