Waxing UnLyrical

JUNE 9, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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How To Banking Energy Travel 238

Waxing UnLyrical

APRIL 29, 2016

” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

Influencer 100

Influencer Banking Consultant Training 100

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. Yes, that’s how long we go back! I’m Duncan Alney.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

JANUARY 24, 2019

Too often we just lurch forward in life, hoping for the best and banking on the bet that we’ll live long enough to discover and accomplish what is most important. In our personal life, however, we employ nowhere near the same rigor to help us accomplish what really matters.

Consultant 228

Consultant Banking Compete Energy 228

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Integrated Communications: Sink or Swim. Image: Helloquence via Unsplash, CC Zero.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Introduce yourself – who are you and what do you do?

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day Marketing Ideas. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Why: “With St.

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

MAY 27, 2017

You know, from an objective marketing POV (“Boy, that sucks, let me file that away in the what-not-to-do folder” or “Oh, good one, I should steal that!”). Thanks to the wonders of email marketing, you can automate a LOT. It’s actually kinda fun to read them. But when I’m being blatantly lied to?

Insurance 169

Insurance Banking Discount Policies 169

Waxing UnLyrical

MARCH 8, 2017

I haven’t heard of too many PR/marketing agencies shuttering their doors today, though maybe someone will email me as soon as they read this, “ WE WENT ON STRIKE!” Elise Perkins : “Don’t be afraid to negotiate but know your market before you do. Here are some of the responses.

Campaign 264

Campaign Patterns Banking Flickr 264

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Roman Mager via Unsplash, CC Zero.

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

DECEMBER 7, 2015

However, ratings and reviews consistently affect your bottom line in the same way, no matter what’s happening in your market,” says Daniel Lemin as he demonstrates how to manage “the rating-and-review sites that are driving (or not driving) sales for your business.” Facebook Ad Conversion Tracking for Smart Marketers.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Or, more appropriately, ride up it.

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Training Banking Upcoming Groups 180

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Techalone can’t solve the measurement issue.

Airlines 217

Airlines Metrics Banking Consultant 217

Waxing UnLyrical

JULY 1, 2017

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Happy holiday weekend and stay safe! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Class Training Banking Groups 192

Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Let your data explain the need! Show your donors why spending funding on ads is necessary.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. This week, we feature seven such case studies from both sides of the pond.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

NOVEMBER 21, 2016

Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 28, 2016

Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing. Email Marketing 101: A Beginner’s Guide to Building an Email List. Want More Earned Media? Start with Generosity. And generosity is a big part of that. 5 Ways to Break Through Writer’s Block.

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

JUNE 27, 2016

Integrated Marketing Communications is More than a Fad. Why: “The truth is, social media is bigger than just the marketing department,” writes Kate Lee for Fronetics as she explores why allowing the right people access can help “your customers get better service.” ” How does your organization avoid silos?

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. The October 13th edition of #measurePR focused on measuring content. Image: Green Chameleon via Unsplash, CC Zero.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

APRIL 17, 2012

billion , a small sum compared to that of most major tech sectors but still more money than most people (and some countries) will ever see in their bank accounts. the market leader, for dominance in the industry. Goodbye market advantage, hello losses for Princeton Review. The test prep industry is worth $4.5

Review 214

Review Brands Industry MySpace 214

Waxing UnLyrical

MARCH 11, 2016

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Meeting 100

Meeting Comparison Banking Retail 100

Waxing UnLyrical

FEBRUARY 21, 2013

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. He blogs at A Professor’s Thoughts.

Banking 205

Banking Flickr Organization Process 205

Waxing UnLyrical

MAY 2, 2016

Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. 4 PR lessons from the world’s top-paid artists .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

APRIL 25, 2016

After all, marketing doesn’t own influence. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Image: Denise Chan via Unsplash, CC Zero.

Influencer 100

Influencer Banking Consultant Skills 100

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why do you care about Social PR? I am obsessed with storytelling.

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

NOVEMBER 30, 2011

Spanx (ends in the hard “K” sound) delivers a great product that fills an important gap in the undergarment market. Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. Why is the letter “K” so strong in branding? K’s are everywhere.

Company 264

Company Brands Microsoft Banking 264

Waxing UnLyrical

JUNE 24, 2016

On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. A2: PR/Marketing collaboration = success. A2: PR/Marketing collaboration = success. AMECSummit #measurepr. AMECSummit #measurepr. amecsummit #measurepr.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

AUGUST 15, 2016

I oversee all ABX marketing, public relations, social media and sales. But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. Hubspot is the tool we use for all marketing and PR outreach. Why do you care about Social PR? Who inspires you?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

MARCH 2, 2017

All from “online marketers” who I know many of my peers in the industry scoff at. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Two years ago, I’d probably have scoffed at them too.

Training 100

Training Banking Consultant Education 100

Waxing UnLyrical

NOVEMBER 14, 2016

” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. It is ingenious in its very simplicity.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Including rent, utilities, payroll, marketing, insurance, etc., David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. Guest Post by David Klein.

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Cost Insurance Project Team 100