Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? 2 : one having a well-known and usually highly regarded or marketable name. 2 : one having a well-known and usually highly regarded or marketable name. These definitions were fairly accurate until quite recently.

Social Media 145

Social Media Brands Radian6 Banking 145

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels.

Social Media 127

Social Media How To Policies Authentication 127

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets.

Campaign 87

Campaign Marketing Banking Reputation 87

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media.

Small Business 133

Small Business Organization Social Media Authentication 133

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 99

Banking Policies Template Templates 99

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Banking 218

Banking Sentiment Campaign Team 218

Buzz Marketing for Technology

OCTOBER 5, 2016

Consider it a branding problem. In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. Alex used the analogy of the Internet as the structure of content, in the same sense that blockchain is the structure of digital currency, and how branding can actually facilitate trust.

Banking 180

Banking Issues Reputation Data 180

Sprout Social

MAY 11, 2021

A good reputation is hard-earned and—given the speed of social—easily damaged. Adding an internal review step to your social media approval process can serve as a safeguard that prevents costly mistakes or off-brand messaging from reaching your client, let alone their social media profiles. Prevent mistakes before they happen.

Collaboration 126

Collaboration Review Process Banking 126

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. What is social media monitoring for banks?

Banking 84

Banking Social Media HootSuite Sentiment 84

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 90

Press Release Banking Reputation Marketing 90

Hootsuite

MAY 20, 2020

In a phishing scam, the goal is to get you or your employees to hand over passwords, banking details, or other private information. One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. Some scammers are bolder, asking for banking information and passwords.

Social Media 144

Social Media Tools Tips Policies 144

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. For instance, let’s assume the marketing department in a financial firm has 4 employees. Are you aiming at raising brand awareness and building trust?

ROI 87

ROI Social Media Industry Insurance 87

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Want to support your local food bank? Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert. The rest of the winners and the story.

Case Study 122

Case Study Social Media Study Banking 122

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

Real Estate 97

Real Estate Tips How To Hashtag 97

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. I’m currently working as the Director of Communications and Marketing at Teach For America – New York. I loved that she said she’s been “stealing from me” for years, before she finally signed on as a Virtuoso – steal away, Dinean!

Delicious 100

Delicious Banking Sports Education 100

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. The problem is, people are not conducive when it comes to creating an ideal world for brands to operate in. Yes please!

Social Media 204

Social Media Issues Sentiment Banking 204

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Later

MAY 13, 2020

Challenges are one of the biggest trends on TikTok, and innovative brands are already using them to fast-track their growth and reach millions of users on the app. In this blog post we’re delving into how TikTok challenges work and how you can use them for your brand. How to Create a Branded Hashtag Challenge on TikTok.

Campaign 95

Campaign Hashtag Brands Trends 95

Kikolani

JULY 5, 2016

In addition to this, visitors to the website can read a variety of informative blogs on writing for your business and content marketing. With Solve Media, the captcha itself is an advertisement that contains a brief branding message from the advertiser. Many bloggers use affiliate marketing to earn money. Click Bank.

Tools 82

Tools Affiliate marketing Banking Press Release 82

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Today’s consumers are savvier than ever—they can tell when brands only see them as dollar signs and aren’t afraid to switch up who they shop with.

Brands 82

Brands Loyalty Airlines Marketing 82

Sprout Social

DECEMBER 16, 2016

Strategizing, managing and executing a brand’s social and digital marketing initiatives requires a deep understanding of your client’s industry and audience. A1: When you have lots of potential clients, a great reputation and a lot of money in the bank. sproutchat. sproutchat.

Banking 40

Banking Reputation Consultant Meeting 40

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social selling is one of those key deciding factors in the competition between brands. A whopping 71% will advocate for the brands they trust.

Social Media 118

Social Media Marketing B2B Banking 118

Danny WhatMough

MARCH 19, 2014

Instead, here are five trends that, although less immediately obvious, are important for brands to think about in 2014. The way a brand or organization behaves is more visible than it ever has been in the past. As communicators, our job now is to advise across and throughout a business to protect and uphold reputation.

Trends 65

Trends Privacy Banking Reputation 65

Kikolani

JULY 5, 2016

In addition to this, visitors to the website can read a variety of informative blogs on writing for your business and content marketing. With Solve Media, the captcha itself is an advertisement that contains a brief branding message from the advertiser. Many bloggers use affiliate marketing to earn money. Click Bank.

Tools 60

Tools Affiliate marketing Banking Press Release 60

Techipedia: Tamar Weinberg

JULY 21, 2009

It’s easy for people to tweet about bank robberies and to photograph live displays of computer errors in public places. Your reputation is always on the line, and if you commit any type of blunder, albeit a small one, don’t expect to be off the hook. Social media is social. What’s the moral of the story?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Reputation 73

Reputation Industry Aggregator Research 73

Twist Image

MARCH 6, 2014

It''s a near impossible feat for most brands, because we live in the day and age of real-time expectations. While my experiences have been different, Stern''s comments were in direct line with my brand perceptions of the brand. Brands seem to do this to themselves on a constant basis. Brands need to understand this.

Retail 104

Retail Price Buy Review 104

ProBlogger

JANUARY 3, 2024

Today I want to continue our series of posts looking at principles of building a successful blog by looking at the topic of “trust” A fundamental principle in marketing and relationship building is that people tend to do business with individuals or companies they know, like, and trust. OK – read on.

Exercises 27

Exercises Blogger Influencer eBook 27

Sprout Social

MAY 20, 2021

Brand values and culture matter. Not all employee engagement strategies have to break the bank. Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). Read Glassdoor reviews and pay attention to your online reputation. And keep in mind that culture is, well, free.

Engagement 127

Engagement Survey How To Collaboration 127

Koka Sexton

JULY 22, 2014

This person to person contact built strong relationships, developed confidence on the side of the buyer and seller and with something as symbolic as a handshake, sales people would put their reputation on the line for their product or service. Not so long ago I was a sales rep carrying a quota in a highly competitive market.

Banking 85

Banking LinkedIn Course B2B 85