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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands.

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CMO Kathryn Sharfman on the Balance of Doing and Telling

Oktopost

Listen to the Podcast: If you like what you’ve heard, be sure to stay up-to-date on all B2B marketing tips, tricks and trends by following the Oktopost Community on LinkedIn. And Subscribe to B2B Marketing Now for free on Apple Podcasts , Spotify or wherever you get your podcasts!

B2B 62
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Discuss global trends and how they affect different societies YouTube is a global platform, and there are plenty of fascinating topics to discuss and debate. Talk about the latest news stories, explore global issues, and share your thoughts on current trends that shape our societies today.

YouTube 103
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Brand awareness: What it is and strategies to improve it

Sprout Social

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe.

Strategy 131
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How to align Content Marketing and Social Media for the most effective amplification

Visually SM

They don’t talk about or show their products directly, focusing instead on highlighting athletes of the most diverse sporting areas, backgrounds, and levels of experience. This is the way they chose to sell, not sneakers or sports accessories, but inspiration. This guides what you can use each social media space for.

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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

So we potentially have a large sports audience as a segment of our brand, right? If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well. Social Media – is it really mainstream in B2B Marketing? Technology.