Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! What is an Audience First Marketing Strategy? . What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! When is the last time you thought about WHY you are investing in social media? There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! When is the last time you thought about WHY you are investing in social media? There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! . When is the last time you thought about WHY you are investing in social media? There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

OCTOBER 20, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template. Take a listen to the 285th episode of the Social Zoom Factor Podcast to learn the Top 15 Methods to Research Your Customer for FREE. Content Calendar Template.

Research 78

Research Template Templates Training 78

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Pam Moore

NOVEMBER 23, 2020

We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results. Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. Your executives don't understand social media and digital marketing. You struggle with articulating the goals and objectives of your social media program to key stakeholders. Content Editorial Calendar Template.

Training 78

Training Marketing Consultant Template 78

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Conclusion.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content Calendar Template. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Do you have social media problems? .

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

DECEMBER 2, 2020

“Build it and they will come” has never been a strategy that worked. It's not about what the different silo'd social networks or shiny technology can do for you. Why are you leveraging digital marketing, social media, content marketing and other strategies? What do you want to achieve?

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

“Build it and they will come” has never been a strategy that worked. It's not about what the different silo'd social networks or shiny technology can do for you. Why are you leveraging digital marketing, social media, content marketing and other strategies? Content Editorial Calendar Template.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

OCTOBER 6, 2016

In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Pam Moore

FEBRUARY 24, 2018

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each?

Feed 167

Feed Feedly Metrics News 167

Oktopost

OCTOBER 24, 2022

Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. Remember that competitor research is one of the best ways to identify weaknesses in your own strategies. 5 Best Practices for Creating an Employee Spotlight. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. There are five key steps you should take.

Data 140

Data Social Media Sentiment Team 140

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business ! Content Calendar Template.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. Build your social media strategy and plan. Never mind, don’t do that either.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Pam Moore

NOVEMBER 14, 2017

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? Start focusing on the actions and strategies that will bring real results!

ROI 164

ROI Social Media How To Marketing 164

Pam Moore

DECEMBER 5, 2017

Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. I share with you 10 proven strategies to help you embrace the new agency with grace and secure your position, versus reacting haphazardly and getting fired. 10 strategies and tips to partner with the agency your boss or CEO just hired.

Social Media 160

Social Media How To Social Media Management Training 160

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Template 60

Pam Moore

JULY 12, 2019

Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

ROI 60

ROI Content Marketing Template 60

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

JUNE 17, 2013

We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product. This is where a simple customer profile template comes into play. How Customer Profiling Can Increase Sales.

How To 167

How To Sample Samples Template 167

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? Supporting Resources: 2019 Content Editorial Calendar Template.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Statistics 60

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Channels: What social channels does your buyer persona use most?

Template 145

Template Templates How To Tourism 145

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. This strategy helped me survive 13 major layoffs at one company alone. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Incredible presentations don't just happen.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Competitor comparison template. What does your market research strategy look like?

Research 97

Research How To Marketing Price 97