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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 118
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

How to use our 2018 content marketing editorial calendar template ( download now ). Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Content Marketing Editorial Calendar Template for 2018.

Template 167
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

We work in both B2B and B2c and have found the challenges though different are often the same. There are foundational requirements that are true for any size business in any industry. I am also hosting a free live training webinar to share the Top 5 Reasons Your Social Media is Not Working and How to Fix it on August 9th at 2pm et. .

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Buyer Personas 101: What, Why & How to Use for Your Business! template + podcast] Welcome to the Participation Age: Is Your Digital Brand Ready?

eBook 78
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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Establishing true thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. My target and ideal client includes small business owners up to Fortune 10 brand CMOs, directors and leaders. Are you Ready?

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Supporting Resources: 2019 Content Editorial Calendar Template (includes Nov and Dec 2018). Don't give up yet though. SoundCloud.

ROI 60