agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over.

Social CRM 98

Social CRM B2B How To Patterns 98

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. Get started with Keyhole for free today.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

B2B 139

B2B Marketing Construction Committee 139

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 147

B2B Survey ROI Metrics 147

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media B2B Strategy Consultant 150

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. This is often referred to as ‘thought leadership’, and it’s unparalleled in terms of the ROI it brings to marketing teams.

Social Media 62

Social Media UGC B2B Sentiment 62

Oktopost

MAY 2, 2023

It’s the practice of actively monitoring social channels for insights into your target market, your competitors, and your brand’s reputation. Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Here’s everything you need to know.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Convince & Convert

FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# What I found most interesting is the continued shift in the perception of the Apple brand. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. All rights reserved.

Social Media 114

Social Media Strategy Apple iPhone 114

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 93% of B2B marketers use LinkedIn. Manage your brand reputation on LinkedIn TikTok 81. of Twitter users are males.

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. In the B2B sector, it’s less about cracking jokes or jumping on memes, but that doesn’t mean you can’t work on humanizing your brand, and building trust with your target audience.

Strategy 62

Strategy Content UGC B2B 62

Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] staciesgifts My sentiments are with John on this matter. Gravity Garden [link].

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 142

Social Media Strategy Consultant Blogger 142

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Can those results be tied back directly to sales, and therefore ROI? If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. BrandMentions.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JUNE 11, 2010

[link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. All rights reserved.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! I think this is a fundamental necessity. All rights reserved.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. [link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Questions 162

Questions Social Media Consultant Education 162

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Monitor groups, topics, the sentiment surrounding the conversation, and the influence of each post.

Social Media 207

Social Media Tools Netvibes Sample 207

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Sample review: “(BrightEdge) offers a complete platform for content ROI with the latest SEO technology. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Hootsuite

MAY 30, 2023

To get your name out there and build a local reputation. But the more you show the types of work you do, your atmosphere, and values, the more of a reputation you’ll earn for being a firm people want to be part of. Including paid advertising ROI, your top content, and customizable reports. Why do you do that? Of course not.

Social Media 81

Social Media HootSuite Template Templates 81

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 122

B2B Content Case Study Marketing 122

Hootsuite

JULY 24, 2023

Your tool should help you track the effectiveness of your campaigns and prove your ROI. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. This will protect the brand’s online reputation and create a cohesive digital experience. tsairealestate Tag someone down below!

Real Estate 77

Real Estate Social Media Tools HootSuite 77

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. All rights reserved.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This past year, the ROI off of my social media strategy has far surpassed my high ranking website. All rights reserved.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. You're right on about Twitter being only one of the channels for communication on the social web. All rights reserved.

Social Media 125

Social Media Strategy Foursquare Social CRM 125