Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind?

B2B 111

B2B Video Strategy Marketing 111

Koka Sexton

AUGUST 11, 2023

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

Content 52

Content Marketing Repository B2B 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 120

Discount Marketing How To B2B 120

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 99

Influencer Marketing Collaboration ROI 99

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here.

Company 136

Company B2B Brands How To 136

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

JANUARY 29, 2024

According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 105

Social Media Strategy Exercises Retail 105

The Realtime Report

NOVEMBER 12, 2021

What Are The 5 SaaS Marketing. Without a doubt, ensuring you tick all the boxes and cover yourself from all angles during SaaS application marketing is quite hard. By boxes, we mean that ensuring you invest your time and resources in the right places, focus on the large aspects, and not overlook minor mistakes that can set you back.

Marketing 91

Marketing Startup SEO Mobile 91

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. 60% claim that marketing personalization plays a key role in improving lead quality.

Content 122

Content B2B Statistics Data 122

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

MARCH 11, 2020

While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. 57% of LinkedIn users access the site using mobile devices. Source: Digital 2020.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. The problem isn’t so much the lack of ideas but having the resources to realize them. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Again, the average B2B buyer’s journey is growing longer. What is sales enablement, anyway? Blog posts.

Data 111

Data Marketing How To Collaboration 111

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

Mashup 117

Mashup Resources How To Remix 117

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. Ready to jump in?

Report 111

Report Data Social Media Research 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 187

B2B Collaboration Consultant Flickr 187

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 143

B2B Research Influencer Marketing 143

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Sharing content related to the company or brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use.

Examples 97

Examples Template Templates How To 97

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Consumer goods social media resources. Higher education social media resources. Wednesdays at 4 a.m.

Twitter 98

Twitter Tourism Travel Education 98

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Resource and tutorial pages. How Do I Find Keyword Opportunities?

Comparison 145

Comparison SEO Curation Domain Name 145

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. The Resources Mashup. Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? I would like to make Kikolani your favorite place to go for blogging advice! In order t to do that, I need your help.

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Domain Name Marketing Embedding RSS 128

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Proactive Report

OCTOBER 8, 2012

Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. ’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain. The survey polled 1300 1,300 marketers working for brands, agencies, and publishers.

Publishing 79

Publishing Content Marketing B2B 79

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 100

B2B Consultant Collaboration Flickr 100

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create resources like e-books and how-to guides to deliver value.

Reputation 59

Reputation Brands Construction How To 59