Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Meet Natalie Binns. Meet Natalie Binns.

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B2B Marketing Apple Authentication 118

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

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ROI B2B Organization Platform 62

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . The fact that it works.

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B2B Strategy Marketing Social Media Management 118

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community.

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B2B Content eBook Apple 62

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Meet Haily. Episode Summary. Love Going Behind the Post?

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B2B Social Media Management Apple YouTube 118

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

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B2B Marketing Metrics Survey 101

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

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Social Media Management Social Media Tips Skills 101

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

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Template Templates Social Media RFP 107

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. Lead identification.

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Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What are the challenges that come with taking over a brand’s social and running an employee advocacy program? She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. Meet Helen.

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B2B Social Media Management Apple Authentication 62

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs.

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Data Social Media ROI B2B 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Meet Jennifer Gutman. Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Oktopost

NOVEMBER 7, 2022

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too!

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Social Media Management Meeting Social Media B2B 23

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Hot Topics of this Episode Include: How marketing leaders can inspire, motivate, and retain top talent. Meet Kelly. Meet Daniel. Catch all episodes here.

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B2B How To Apple Price 118

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

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Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

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Tools B2B Price ROI 144

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier.

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Startup Travel Insurance Apple 117

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

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Tools B2B Hubspot Analytics 62

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. In such a competitive, fast-paced market, inefficiencies in your hiring workflow could turn off top talent. What Is Employer Branding?

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Company B2B Brands How To 136

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. But what data should social media marketers be looking at to prove their worth and make an impact on the organization?

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Engagement Training Apple Conference 131

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. To draw accurate conclusions that lead to actionable insights, you will need to leverage the power of a marketing dashboard. .

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Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

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Marketing Metrics B2B Software 98

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? Meet Olivia. Episode Summary. Love Going Behind the Post?

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Social Media Social Media Management B2B Apple 69

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing.

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Social Media Management Apple B2B Meeting 69

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

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Collaboration Marketing Team Hubspot 77

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue.

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Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

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B2B LinkedIn Authentication Loyalty 62

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. The same goes for creating your social media marketing agency.

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Social Media How To Marketing Price 97

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy.

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Video Marketing B2B Eventful 69

Oktopost

MARCH 16, 2020

Like many industries, the marketing industry has been feeling the impacts of Covid-19 worldwide. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Your social audiences are most likely being exposed to new and conflicting information on a daily basis. Social Inbox.

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Social Media Module How To Meeting 104

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

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Community building Communities Tourism Social Media Management 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential.

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Social CRM B2B How To Patterns 96

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

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