Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Think about it.

Team 111

Team B2B Platform Analytics 111

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Attend webinars. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive.

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media NGO ROI Research 119

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

Types 119

Types Video Content Case Study 119

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Attend webinars. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. In his book There is no B2B or B2C: It’s Human to Human H2H.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right? The people that read your company tweets?

ROI 140

ROI Social Media Social CRM Survey 140

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. That’s what builds loyalty and advocacy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. This marketing practice is called employee advocacy. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. Meanwhile, the “building” happens through your marketing efforts. Because consumers are overwhelmed with product choices.

Brands 94

Brands How To Sentiment Social Media Management 94

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. This 40-something Florida Mom found he… [link] [link] I Marketing Exposed Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads.

Social Media 126

Social Media Case Study Strategy Study 126

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads.

Content 169

Content B2B How To Types 169

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? People who… [link] #marketing [link] Innovate AZ The Best Advice Has No Shelf Life: Who Influenced You?All Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. Even a cursory browse of the Web will underscore that finding, as inane Web pages, videos, and Webinars are omnipresent like gypsies with a “like&# button.

Content 117

Content Marketing B2B Case Study 117

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming. A generic response like “CEOs” or “marketers” won’t do. What do they do?

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149