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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

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Why User Engagement is The New SEO

Oktopost

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Feel free to bookmark this list if you’d like! Includes a downloadable “B2B Creative Playbook.” Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. Real Estate: Connect Your Real Estate Business with Customers Using Facebook.

Curation 167
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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Then add content creation, content production, audience research, paid media (advertising) and the list goes on… and you could potentially waste a LOT of time and money if you don't understand the buyer's journey to make sure you target, engage and convert the right prospects to paying customers.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

More than 90,000 schools are listed on LinkedIn. More than million freelancers use LinkedIn. 55 job applications are submitted every second on LinkedIn. More than 20 million open jobs on LinkedIn. LinkedIn has had 20% year-over-year growth in revenue in FY20. Content shared across the platform was up nearly 50% year-over-year.