Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Behind every great piece of content marketing is a lot of effort and elbow grease. Instead, overlay your images with descriptions to ensure the intent of your marketing can be grasped within a single glance. Sure, but it’s a bit harder.

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Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Image Credit: HubSpot/PoweredbySearch.

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Small Business B2B Strategy Content 100

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics.

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Resources Content Case Study eBook 99

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. I scoured the web to find the best resources on creating buyer personas and aligning them with your content marketing. She also offers workshops and coaching for in-depth and hands-on training, as well as a blog, templates, and other free resources. BuyerPersona.com.

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Resources Hubspot Content Template 95

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

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Social Media How To Patterns Sports 59

Buffer Social

FEBRUARY 21, 2018

There’s a significant shift from simply broadcasting marketing messages to engaging fans. While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members. First, social media as we know it is changing.

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Groups Groups LinkedIn Template 109

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

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Statistics Mobile comScore Marketing 108

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Let that statistic just sink in for a minute. Co-Creation.

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Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

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Brands Hubspot Marketing B2B 62

Buffer Social

JANUARY 25, 2017

Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing). Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up (Blog post by Buffer). Why are marketers excited about live video? HubSpot (Blog). —. Image from HubSpot ).

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Social Media Management Skills Social Media Hubspot 40

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all sizes.

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B2B Software Marketing Price 112

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 244

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI. I use Canva as it's easy and there are 1000,s of templates available.

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Small Business Hubspot Proposal SEO 60

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

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Sysomos Hubspot SEO ROI 88

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars.

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Conference Price Hosting Meeting 60

Rebekah Radice

FEBRUARY 1, 2016

How does a blog support your current marketing efforts? this is a biggie – don’t overlook what role it plays in your overall marketing plan). What will your marketing funnel look like? They know who their market is, what they need and how to solve their problem(s). Use this Persona Template from HubSpot.

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How To List Social Media SMS 114

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

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Sample Samples Research Company 99

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by The Marketing Nut. ** 5 STARS.

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Content Tips Marketing B2B 193

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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HootSuite Brands Price Collaboration 112

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

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LinkedIn Tips Hubspot B2B 207

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

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Influencer How To Press Release Blogger 278

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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Review Tools Social Media HootSuite 100

Buffer Social

MAY 20, 2019

In addition, we feel that the role of a social media manager these days owes heavily to the concept of a T-shaped marketer. We use the T-shaped marketer framework at Buffer to describe the depth of skills each of us has as well as the breadth of experiences and knowledge that we all hold. Why are marketers excited about live video?

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Sprout Social

DECEMBER 20, 2022

Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. Agencies, brand managers or social media marketers that manage social media presence for clients or their own. They scale up B2B social media by offering a People Database to get more qualified leads.

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Social Media Tools Sentiment Small Business 97

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. In other words, you can do content marketing. What Great Content Marketing Looks Like.

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Platform Content B2B Education 104

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. This is a great deal when so many people are not able to craft out time for content marketing. Neil Patel has written a great post for Hubspot on this exact topic. Step 1: Start With Your Target Market. ” Today, I will make things easy for you.

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Content Template Templates Statistics 60

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

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Content How To B2B Questions 104

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause.

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