yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. So how do you stand out from your (global) competition? How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy.

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. So how do you stand out from your (global) competition? How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy.

B2B 130

B2B Loyalty Conversation Social Media 130

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You don't know how to align social media to business goals and objectives your executives and key stakeholders care about. Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Savvy social marketers have visual smarts and know how to ensure that their images are 100% optimized for each unique social network as they publish visual content across the social web. Additional Resources: .

Template 167

Template Templates Social Media Social Networking 167

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. So how do you stand out from your (global) competition? How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy.

B2B 100

B2B Loyalty Conversation Social Media 100

Firebelly

OCTOBER 12, 2015

Description: Offers a friendly B2B networking environment for SEO and social media marketing professionals who understand the rapidly evolving Social SEO and Inbound B2B Marketing space. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Convince & Convert

FEBRUARY 23, 2015

What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry. .” ” See you next week!

Social Media 60

Social Media Sites Curation B2B 60

Pam Moore

OCTOBER 16, 2019

Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term. How to hire the right social media agency. How to prepare and organize information for your agency so they can quickly ramp on your business goals, objectives, market etc. Need more help? SoundCloud.

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

JANUARY 4, 2017

Social Profit Factor will teach you how to win at the long game, not just jump in and out for the short one night social stand. How have you achieved success? Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. A lead nurturing super highway was born.

How To 100

How To System Software B2B 100

Diva Marketing Blog

MARCH 23, 2009

One of my joys is helping marketers understand how to use social media to build brand value. many in the B2B space. Businesses have been employing white papers for eons to set this in motion. And the context of the firm is described by its processes, organization, business model, how it chooses its customers, etc.

B2B 56

B2B Strategy Applications Fashion 56

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 143

Content Proposal B2B Meeting 143

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! How to Turn One Idea Into a Bottomless Backlog of Blog Posts. How To Leverage the Science of Relationships to Gain True Influence. How to write a proper blog comment? Image credit: Not in HD.

Comments 76

Comments Influencer Marketing Statistics 76

ProBlogger

NOVEMBER 11, 2014

Concerns like these are not uncommon when learning how to create a blog. And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs.

Content 55

Content B2B How To Reputation 55

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 132

Social Media Retail Education Airlines 132

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JANUARY 19, 2015

If you go to Lowe’s and ask the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Yet, how much time do we spend calculating the value of those insights? Not enough.

ROI 140

ROI Social Media Social CRM Survey 140

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. Find out more and download the paper today. Web Advertising.

SocialText 100

SocialText News Sharepoint Web 2.0 100

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts. Source: [link] ). Source: [link] ).

B2B 22

B2B Analytics Data Patterns 22

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Here’s how to do that… Generate Content Ideas With Analytics. White papers. Checklists / How-to’s. They’re effective for both B2B and B2C marketing. White Papers.

Template 131

Template Templates Social Media Strategy 131

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. How to use LinkedIn for business? How to use LinkedIn for business? In this guide we discuss: What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 14, 2022

Product photos, blog posts and how-to videos. How are you going to get it all out there in front of prospects and customers? How about growing your brand awareness and social media presence? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. But you’re not alone.

Content 111

Content How To Marketing Template 111

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. TOFU (Top of Funnel).

Content 169

Content B2B How To Types 169

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100