Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Euan Semple. event announcements. FASTForward '08.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buffer Social

NOVEMBER 30, 2016

Google related searches. Using Google Alerts and its benefits. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On American Idol. Late in the season. Case studies.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Sharing Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Targeted webinars.

Content 169

Content B2B How To Types 169

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I'll have to check my Google numbers, all that good stuff. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. I acted as the project manager.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Step 3: Go to Google Drive, choose “New” – “Google Slides.”

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 6, 2013

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. Step 3: Go to Google Drive, choose “New” – “Google Slides.”

Social Media 60

Social Media How To Analytics Types 60

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. White papers. First of all, you need to have a content strategy that fits the nature and niche of your business. Blogs and articles. Short-form videos.

Content 187

Content Curation Marketing SEO 187

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. 4 Tips for B2B Marketing on Facebook by Mashable. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Post on Google Buzz. 13 Facebook Page features that will make your day by Socialbrite. ** 5 stars. Facebook Advertising.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Google loves in-depth articles, which is why content that’s 2,000 words or more in length tends to rank higher in search. LinkedIn and Google+ Communities. Co-Creation. Long-Form Articles. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. 85% of B2B journalists are on Facebook. . 85% of B2B journalists are on Facebook. And much more.

Statistics 219

Statistics Research Social Media B2B 219