Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 4, 2011

This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Web pages, white papers, and PDFs that live on our own dot com address. And, it’s another opportunity for your most important customer (Google) to find you, too. Author a Google Knol. Make a podcast.

Findability 147

Findability Content Marketing URL 147

Pam Moore

MARCH 8, 2018

They know their Google Analytics and other website data and analytics is a gold mine. How to Create Facebook Content Like a Boss in 2018 (webinar). Facebook Marketing in 2018: Trends + How to Conduct a 10-Point Checklist (Webinar). Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. One out of six identified Google+ or SlideShare. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

JULY 1, 2021

The search for office printers isn’t very specific so Google offers additional keywords to look for. Are webinars gaining more attention than expected? How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Equally important is alt text’s role in accessibility.

B2B 122

B2B SEO Travel Hubspot 122

Webbiquity SMM

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Stay N' Alive

JULY 10, 2011

In a world where anything you want to know is just a Google search away, paying for information is a relic of the past. You Google search and post a request on Facebook for recommendations from your friends. I asked him how this could this possibly be free? He told me that the internet was going to make everything free in the future.

Trends 99

Trends Instant Messaging Review Cost 99

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. — Brittany Magnin (@brittmagnin) September 7, 2016. A4:conferences, fund raisers, tweet chats are some that come to mind #SproutChat https://t.co/t5IsGCWMBg. t5IsGCWMBg.

Strategy 40

Strategy Marketing Hubspot Cost 40

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Euan Semple. FASTforward08.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. all from one story idea.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” eBooks and white papers are complementary.

B2B 185

B2B Social Media Review eBook 185

Buffer Social

NOVEMBER 30, 2016

Google related searches. Using Google Alerts and its benefits. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Created by : Google. — 15.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JULY 25, 2023

Write three Google Ad headlines to take people to this landing page [INSERT URL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Re-write this Instagram post for Twitter. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies.

B2B 190

B2B Social Media Alltop Marketing 190

Keyhole.co

JUNE 6, 2023

Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play. Consider producing in-depth webinars that shed light on your products or services. It even analyses the sentiment so you give a relevant reply to your audience.

B2B 52

B2B Strategy Content Brands 52

Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. A good method is to follow Google News and popular industry blogs for insights.

Content 169

Content B2B How To Types 169

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 127

Strategy Content How To Survey 127

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Subscribe on Google Play. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

JULY 30, 2018

Here’s how: – Google Analytics. White papers. You see that I’ve written those based on how my audience would actually search on Google for an answer. Subscribe on Google Play. You’ve already created, has been wildly successful, and you can repurpose into new media. Driving the most leads.

Social Media 121

Social Media Startup How To Case Study 121

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our webinars. Here are all our white papers. It’s scattered all over the place.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Subscribe on Google Play. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. I suggest you focus on content that converts: Blog posts. Case studies. Special Reports. Workbooks / Downloads. Podcast interviews.

Social Media 60

Social Media Strategy Brands How To 60

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. Google Plus. Share to Google+ 1 time per day – 1 new article and 1 evergreen. But you can’t just share any content and expect to get great results. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Social Sharing Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I'll have to check my Google numbers, all that good stuff. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Make sure that the web designer includes clean coding that allows the the top 25-30 key phrases you want to rank for on Google easily be crawled by the search engines crawler for indexing. It has become vital with Google’s new attention to user experience that your site loads quickly.

eBook 52

eBook How To Smart Phone Engineering 52

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Why it’s not about what the technology can do for you, but instead what you can do with the technology.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. They want to get more information, so they will go to Google, search my name, the company name Oktopost, get to my website, and hopefully leave their information or fill out a form to get a demo, a whitepaper, webinar, or whatever.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114