Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Email/Newsletter Subscriber Growth. If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. Guest Post by Brandon Brown.

Metrics 191

Metrics Content Marketing ROI 191

Socialized

SEPTEMBER 28, 2017

Marketers have devised several tactics to obtain prospects’ email addresses so they can launch email campaigns by sending newsletters and other marketing material. A lot of B2B marketers specifically rely on email marketing to get clients. Search engine marketing. Outbound marketing. The best is always the last. Conclusion.

Types 100

Types Strategy Marketing CPA 100

Sprout Social

MAY 4, 2023

For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Here’s a good example from Search Engine Land. A closer look at the group shows that it provides expert news and analysis, guides and how-to’s as well as a free daily newsletter.

Groups 126

Groups Groups LinkedIn Microsoft 126

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. They include steps like visiting your website, clicking on a product, adding items to their cart or signing up for your newsletter. It doesn’t need to be a two-way interaction. What’s the trick?

Examples 100

Examples Template Templates How To 100

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Provide a funnel for getting the user’s email or signing up for your newsletter. Don’t engage in keyword stuffing of your content to gain SEO benefits, as search engine algorithms actively punish this. .

Comparison 145

Comparison SEO Curation Domain Name 145

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Optimization is a set of activities aimed at increasing the visibility of your social content on search engines and within social platforms. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Buffer Social

JULY 11, 2023

And I knew how to leverage the power of Search Engine Optimization (SEO) to target keywords with proven search volume and intent. Each page on my website was a customer touchpoint, and I had Calls to Action (CTAs) to sign up for my email newsletter on most of them. In five months, my blog has generated over 25,000 clicks and 1.62

Startup 61

Startup Applications System Wiki 61

Techipedia: Tamar Weinberg

MAY 15, 2012

Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. The Old Model. Like this post?

Google 193

Google Content URL SEO 193

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 19, 2016

Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Get our Definitive email newsletter. Whitepapers are not a drive-by read.

Drupal 97

Drupal Content Case Study Statistics 97

Justin Levy

JANUARY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are You Subscribed Yet? But, I realize that for some of you, you simply click through or you’ve arrived here from a search engine. If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Proactive Report

MAY 12, 2017

LinkedIn B2B content Report ). You have to make it visible on the web and in search engines. Get the Digital PR Tips Newsletter each week. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. (

Content 45

Content Knowledge Base Compete Influencer 45

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. And it gets the attention of search engines and the media. Get the Digital PR Tips Newsletter. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Need help with your content?

Tips 63

Tips Content Study Skills 63

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly. She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Like this post?

Marketing 162

Marketing Insurance Directory SEO 162

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. And it is the bloggers who have the power to link straight towards the company Web site, which will ultimately help your site’s search engine rankings.

Press Release 112

Press Release RSS Blogger Airlines 112

Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. This could mean that they have manipulated Google’s search engine to rank them for certain phrases in the short term. Further reading: How To Optimize Database-Driven B2B Websites.

SEO 60

SEO How To Campaign ROI 60

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Rand Fishkin of Moz talked about it in his interview with Search Engine Watch as well. newsletters, blogs, white papers, etc.), Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Writtent Blog

MARCH 10, 2014

Greensboro, NC-based content agency Pace created FourSeasonsMagazine.com , as well as a collection of related micro-sites and newsletters. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The affiliated outreach includes Concierge Recommends and Wedding Four Seasons.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

OCTOBER 5, 2015

Even so, it’s amazing to see the whirlwind of different screens being used, even in a B2B market like ours. They have proclaimed that having responsive design is the way is the best way to go, and their search engine results are now reflective of that. Get our Definitive email newsletter. A Brief History of Bricks and Paint.

Mobile 60

Mobile iPad SEO Sites 60

Sprout Social

JUNE 28, 2023

Email newsletters that regularly send to customers. Search ads that display when certain keywords or search terms are used in search engines. The Salesforce Marketing Cloud automates and scales marketing on the B2B level and is mostly meant for enterprise-level teams and businesses.

Team 106

Team Hubspot Marketing SMS 106

Convince & Convert

AUGUST 17, 2015

James’ subject line is particularly great because it has the chutzpah to use those bold caps on “DOUBLE” paired with the more B2B caps-throughout style across the rest of the subject. And on top of kicking you up the rankings on the world’s second most popular search engine, there’s a giveaway? Get our Definitive email newsletter.

Statistics 60

Statistics API B2B Groups 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Implement a newsletter signup pop-up on your blog. Have you ever wondered how many posts get published each day? Over 1 milion posts! Yes, that’s right!

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. It would have been easy to simply target titles with manufacturing or engineering in them, but we would have not aligned the topic and value proposition to the right persona.

Case Study 60

Case Study Tips Metrics Education 60

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Convince & Convert

JUNE 17, 2010

Maybe you use Twitter to see what’s going on (the real-time search engine approach). Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Your Twitter goals may vary.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Diva Marketing Blog

MAY 20, 2016

I've seen time and time again the benefits blogging can provide from a search engine optimization standpoint. It's a B2B network where conducting business is not frowned upon. There are other steps you can take, such as setting up an email newsletter or writing a whitepaper, but those are "add-ons" that amplify your presence.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. It’s essentially a search engine for the social web and probably the best way to get a comprehensive view of your social media presence. Jay Berkowitz. I use it to follow links to the blog, or see realtime responses across multiple properties.

Tools 277

Tools Tips Marketing Social Media 277