Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 126

B2B Influencer LinkedIn SEO 126

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s New Features. LinkedIn Polls.

B2B 113

B2B LinkedIn Features Marketing 113

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 219

B2B Strategy Marketing Metrics 219

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 228

B2B Company Facebook Video 228

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 126

Data B2B How To Metrics 126

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

Organization 126

Organization B2B Apple Meeting 126

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The home page itself will show you the latest and best content at any time.

B2B 155

B2B Features Social Media Aggregator 155

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction? First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. How they use Instagram: Email newsletter service Mailchimp’s Instagram timeline is a visual candy store that emphasizes its corporate culture in whimsical ways.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. How they use Instagram: Email newsletter service Mailchimp’s Instagram timeline is a visual candy store that emphasizes its corporate culture in whimsical ways.

Feed 100

Feed Feedly B2B Instagram 100

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. is free but doesn’t offer any filtering options for results.

Aggregator 187

Aggregator Paper.li B2B Content 187

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Tools 62

Tools B2B Hubspot Analytics 62

Sherrilynne Starkie

JANUARY 3, 2019

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Get our weekly Top Five delivered directly to your inbox with my free weekly newsletter. Staying ahead of the curve is the key to continued digital marketing success – SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 137

B2B Marketing Construction Committee 137

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. Get our Definitive email newsletter.

B2B 60

B2B Education Content Marketing 60

Stay N' Alive

FEBRUARY 8, 2012

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. If you didn't, go over to the right column of my blog and subscribe now! (or

Newsletter 70

Newsletter B2B Content Social News 70

Sherrilynne Starkie

APRIL 3, 2019

LinkedIn brings lookalike audiences to B2B marketing. Get our weekly Top Five delivered directly to your inbox with our free weekly newsletter. Photo by Jolanda Flubacher. LinkedIn has added lookalike audiences to its ad offerings! It’s a fast-paced app that combines elements of Spotify, Snapchat, Vine, and Twitch.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

NOVEMBER 15, 2022

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sherrilynne Starkie

APRIL 10, 2019

Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. Get our weekly Top Five delivered directly to your inbox with our free weekly newsletter. Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers.

News 150

News Tools Facebook Reddit 150

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity. Practice Proper Channel Management. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

WebInKnow

JULY 22, 2019

Most email newsletters are terribly boring, especially those from B2B technology companies. Well, most organizations send boring email newsletters. And political candidates. And nonprofits. One way to stand out from the swamp of sameness is to use humor.

B2B 63

B2B Newsletter Marketing Organization 63

Sprout Social

OCTOBER 4, 2022

LinkedIn users who activate creator mode will have access to specific creator features, including LinkedIn Live and LinkedIn Newsletter. You can build and send your own LinkedIn Newsletter to keep your followers engaged and up to date with your brand. LinkedIn creator mode pros and cons.

LinkedIn 123

LinkedIn How To Newsletter Hashtag 123

Webbiquity SMM

DECEMBER 13, 2011

Rather, once you have a network established, use social media to promote “gated” content like white papers or reports, invite followers to register for webinars, and promote your newsletter on your blog and other content pages in order to build a list for lead nurturing.

Social Networking 190

Social Networking B2B Plaxo Marketing 190