Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). Pain Points.

Sample 99

Sample Samples Research Company 99

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. valeriemichelle.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 19, 2012

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift is the first software built from the ground up with that approach in mind.

Software 140

Software Review SM2 Alterian 140

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this.

Strategy 100

Strategy Marketing Case Study How To 100

Buffer Social

AUGUST 8, 2017

Powerful social media software. Affordable and easy-to-use social media management & advertising software. The B2B social media management platform. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want. All-in-one inbound marketing software.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MAY 9, 2013

One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. We were a bit disappointed to learn that only 34% of companies believe their strategy is “completely integrated” with their overall goals: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Jay : And you are a big proponent of HubSpot.

Hubspot 114

Hubspot Mobile Analytics Google 114

Buffer Social

JUNE 1, 2016

Engineering. That’s the idea behind many engineering-centric social media accounts. For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. Social media is also a great way to recruit more engineers. Let’s jump in.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Eric: We’re a B2B software company. We try to deploy content creation engines, machines that are somewhat like magazines. Chad: It’s really a mix, from B2B to B2C.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. According to PWC, 55% of consumers begin their buying journey on search engines (compared to 32% of people using social media for the same purpose).

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

agora pulse

APRIL 28, 2020

Mike Gingerich is president of Digital Hill, a Web development and software firm, and a partner in the FinTech startup, Visionfinancialmarketing.com. He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. About Mike Gingerich. ” Follow Christopher S.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. It’s not going to be on some sort of search engine results page or something.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. This real-time social search engine is an endless oasis of content ideas.” Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” 4) Crowdbooster.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

MARCH 24, 2010

For instance, I rarely talk about software.) Matt Cutts Matt Cutts is a blogger and Principal Engineer at Google, where he heads Google’s Webspam team. Danny Sullivan Danny Sullivan is the Editor-in-Chief of Search Engine Land. He also founded Search Engine Watch. He also co-founded Weblogs Inc. Do something epic.

Influencer 278

Influencer How To Press Release Blogger 278