Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

Eventful 78

Eventful B2B Team Organization 78

Oktopost

NOVEMBER 4, 2019

The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. A B2B chatbot might send out a quick survey, which can even take the form of a simple conversational inquiry.

B2B 106

B2B API Facebook Survey 106

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Hootsuite

NOVEMBER 25, 2015

Riffle Twitter Insights : Understand the influence of people who engage with your Tweets. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Join us for a webinar to learn how you can develop an influencer marketing strategy for the upcoming holiday season.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 22, 2010

Email is the king of re-engagement… it’s why Facebook and Twitter utilize email to engage their audiences. If I subscribe to an email – I have the intent of re-engaging with your brand. Email is the king of re-engagement… it’s why Facebook and Twitter utilize email to engage their audiences.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links. Try out the sample class – a one hour webinar on landing page optimization and customer conversion success. Landing Page Success Seminar.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

NOVEMBER 25, 2015

Riffle Twitter Insights : Understand the influence of people who engage with your Tweets. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Join us for a webinar to learn how you can develop an influencer marketing strategy for the upcoming holiday season.

Influencer 40

Influencer Tools Marketing Klout 40

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. It thus aims to understand what these goals are thru engagement. My qualm is that you limit yourself by stopping at Outbound Marketing as described above by Kevin.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 11, 2010

Caching content in the app provides for an experience that is both faster and more visually engaging. A few things that will keep the app stores humming along for awhile: *The lack of high speed mobile access is a key impediment to the transition and I don’t see that changing in the near-term for the vast majority of users.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

MAY 4, 2010

Long and expensive consulting engagements often missed their mark. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. This was essentially the subject of my first book. With Enterprise 2.0,

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&#

Social Media 128

Social Media Marketing Social CRM Consultant 128

Sprout Social

JUNE 10, 2021

From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. Upcoming webinars, or recordings of past webinars.

Newsletter 126

Newsletter How To Marketing Template 126

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. But regardless of ROE measurabilirt, social media without a doubt provides brand engagement by turning on a prospect to a brand idea enhaced by the surrounding context.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. All of us have influences.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

FEBRUARY 5, 2010

I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. If we've been following your blog, we've got that figured out because we are familiar with the Convince and Convert “from&# name. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 19, 2010

Engaging people in their passions all helps make the business more meaningful. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Now that’s engagement that goes WAAAAY past just clicking the “like&# button. agencies, you should be experimenting with this too). I’m bummed I missed that one. All rights reserved.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? That can only happen if you know who is doing what.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

SEPTEMBER 20, 2010

Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. Speak No Evil Maybe I just don’t get it, but I don’t really see the point of Twitter if you’re not engaged and interacting. 42% learn about products and services via Twitter.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Smart, optimized content. Smart, optimized content. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Content 125

Content Marketing Consultant Social Media 125

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. link] jaybaer If there were thousands of blogs, Webinars, books, etc. But what I do know is a methodology to find out.&# It's true.

Social Media 122

Social Media Strategy CoTweet CoTweet 122