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Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. So 3 days later on February 8th Google announced Google Buzz !

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Tweet This!

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share this on del.icio.us.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. PR becomes this amorphous blob that can move into many adjacent markets. Let me explain …. Email this to a friend?

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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

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How to Identify Your Own Top Trends of 2009

Adam Sherk

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Happy New Year.

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