Trending Sources

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Now that’s quick! Blogs have both. Honestly, don’t worry about it.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers. Lessons.

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Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Did you know more searches are done on YouTube than Yahoo? Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. Is your B2B company using social media?

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. 1. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Google, Yahoo and Bing aren’t the only places people go to look for information. Perform competitive and market research. Creating your profile on each of the major social networks is a first step, but just that. profile alone won’t get you much. Interact (e.g., ask and answer questions).

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. It’s just like e-mail marketing: Don’t be a blaster.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. Adam T.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers. With that said, we wanted to take a moment to step back to review the top trends in digital marketing.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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What Agile Content Marketing Means for Your Business

Convince & Convert

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Agile Marketing Mitigates Risk. This puts marketers into a very tough spot. Techvalidate ). Pardot ).

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook quietly surpassed Yahoo last year to become the second largest website (according to Alexa.com) and is slowly closing the gap with Google which is now less than 10 million unique visitors per month!! But what does that really mean.

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense.  At the core, the following defines the heart of the concept.  Content Curation – The next wave of B2B marketing? Yahoo Pipes. Aggregation.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Publishers: traditional news organizations are losing clout and their audiences to citizen journalists and bloggers with deep expertise, and industry trade magazines face declining influence due to the explosion in content marketing. Share this on Bebo.

Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog. Pinterest Social Media Marketing

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22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Social Media Marketing is no different. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Social media marketing is work.

17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social media marketing is the most popular content promotion tactic by a mile. After  Yahoo!

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.  Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? Content Marketing. Indonesia.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo! 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Social Trust Factor: 10 Tips to Establish Credibility by The Marketing Nut.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. particularly liked your sentiment on building one's marketing program on rented land, especially regarding content-copyright. Build a website. Bingo! Not now.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. Chris Adams – @chrishadams.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company  . Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. Yahoo!

Best Web Presence Optimization Guides and Tips of 2011

Webbiquity SMM

They use terms like “search and social,” “inbound marketing,” “social media optimization,” “online reputation management,” “internet marketing” and others, with general agreement that the art and science of getting found on the web today require much more than just SEO–but no agreement on what to call it.

Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Search marketing isn’t for everyone (though it works well for many businesses, increases your “domination&# of page one in search, and is worth a trial for almost any business that can drive some type of conversion—either a lead or a direct sale—from it).

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. 27 Op. 3.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design , Websites > Best Internet Marketing Blog Posts of 2007 Best Internet Marketing Blog Posts of 2007 by Tamar Weinberg on December 26, 2007 Share Last year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. Maybe next year, folks! Clever!

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Why Social Media Isn't Dying

Spin Sucks

Jelena Woehr is community coordinator for Associated Content by Yahoo! , but she has adopted the unofficial title of Self-Proclaimed VP of Snack Foods and Beast Snuggling at Arment Dietrich. 10, 2010 Focus Strategically On the New Social Tools Six Tips for Recruiting a B2B Social Media Hire Have something to add? “Social media&# as it is marketed and praised does not exist.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12. facebook flickr twitter yahoo myspace) [.] Starshot – Strategic Event Marketing [.]

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Social media rocks because it’s one of the most amazing tools for “free&# market research.

6 Social Media Trends That Will Transform Your Business

Rebekah Radice

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Marketers who didn’t respond to changing trends limped along. Below are the top social media trends that will transform your marketing efforts. It’s taken a passive relationship marketing approach and put it on steroids. Forums and Discussion Boards (Google, Yahoo!,