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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 25: Google use is still higher than Facebook.

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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Guest post by Ron Stefanski.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Source: Google ). Mobile Marketing Statistics on Technology. Mobile Marketing Statistics on Strategy. Source: HubSpot ).