Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. there is Mike’s phone number in big, bold letters. It’s a Bird. Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it? Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. And of course, how many followers will become customers. Im Jay Baer. All rights reserved.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Im Jay Baer.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). The Science of Inequality – How To Find Your Influential Social Customer » [link] by @jaybaer #B2B #B2C #CMO [link] Kelli Schmith RT @DebWeinstein: MUST Read! link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. not just party or vacation photos) to my Page. And I do have a lot of photos from Flickr on my blog, so there’s that. Anyway, thanks for the post. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. As Jay Baer recently [.] Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Price 107

Price Social CRM Social Media Consultant 107

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Im Jay Baer. All rights reserved.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JULY 8, 2010

link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

AUGUST 18, 2010

But at the end of the day, it’s a time and cost expense that is meant to generate business. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Sales, clients, eyeballs – whatever you are after. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. You can integrate Disqus if you want to add commenting to your hub. So what does it really do?

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder. Im Jay Baer. All rights reserved.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 18, 2010

P.S. this is my 100th comment on Disqus, and I couldn't think of a better place to have it [link] Randy Kemp Getting Serious About Social Media [link] [link] Brett Pollard Excellent! So importance for socialCRM is huge, as it helps tie together the loose ends. Huge area of focus for us at Biz360. Im Jay Baer. All rights reserved.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 31, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I guess the point is that to make it in a sea of millions it’s incredibly hard work and most people will not be able to do it. Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social Media expert Jay Baer just wrote a great post about organisations’ fear of failure when testing tactics. They assume that just because [.] Im Jay Baer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

JUNE 15, 2010

Total cost? However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?) Zero dollars, and about 30 minutes. disconnect your internet.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

FEBRUARY 9, 2010

It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. It's not that because of social media, trust has gone down. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends. Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

But that still costs money. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. [link] [link] Jimmy Gilmore I'm sure you could reach more on NBC but on the Food Network you're not paying for all those non-gourmet eyeballs; so there's less waste. link] [link] Rune F. Im Jay Baer.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I would love to have a single “passport&# I can use across the web (disqus is another good example but it’s limited to commenting). That said, Facebook and Twitter are defining the next wave of the internet.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. I would love to have a single “passport&# I can use across the web (disqus is another good example but it’s limited to commenting). That said, Facebook and Twitter are defining the next wave of the internet.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. can i have my time back for reading the fourth?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 20, 2010

Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? Im Jay Baer. All rights reserved.

Social Media 115

Social Media Strategy RFP Social CRM 115

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Reply Daltonsbriefs December 26, 2007 at 11:02 am Thanks, that will cost me hours of trying to keep up.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

APRIL 7, 2010

Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. When I checkin to your business, I just put your business top-of-mind to how many people… and at what cost to you? Yet another testimonial for them.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But then, I guess they’ve considered this. Im Jay Baer. All rights reserved.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 145

Social CRM Twitter B2B CoTweet 145