Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

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B2B LinkedIn Facebook Statistics 150

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

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B2B Social Media Social Media Management Apple 80

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Eventful Marketing Conference 118

Oktopost

JANUARY 10, 2022

She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. In each episode, SMMs talk through how they stay creative and interesting across their various social channels.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions.

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B2B Team Conversation Education 84

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

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B2B LinkedIn Authentication Loyalty 62

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

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Content B2B Statistics Data 122

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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Reputation Press Release Airlines Construction 83

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

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Social CRM B2B How To Patterns 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Sprout Social

APRIL 25, 2024

Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. When you’re already spread thin, every minute counts.

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Template Templates Social Media RFP 80

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Analytics Sentiment Analysis Patterns 113

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. Likelihood of conversion Referral marketing often leads to higher conversion rates than more traditional forms of advertising.

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Discount Marketing How To B2B 126

Oktopost

APRIL 14, 2022

She also shares how employee advocacy can strengthen your brand’s reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she’s started here at Oktopost to fuel your inspiration! She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

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Influencer Marketing Collaboration ROI 106

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. Use to: See how much your brand participates and engages in social media conversations.

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Metrics Sentiment Analysis Influencer 52

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Take Conversations Offline. Connect With Content Advocates.

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B2B LinkedIn Tips Marketing 107

The Realtime Report

APRIL 11, 2019

Social Media Supports Your Online Reputation. Your organic social strategy should also serve to enhance your online reputation. Use social listening tools such as Hootsuite to track and respond to the conversation about your business on social media. Paid Social Expands Your Reach and Aids Conversions.

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Small Business Organization Social Media Authentication 133

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want.

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Tips Authentication LinkedIn Groups 133

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

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Exercises Metrics B2B Social Media 69

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor.

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Analysis Sentiment Marketing How To 105

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . How Can I Get More Traffic?

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Comparison SEO Curation Domain Name 145

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Social mentions can also be used to build and reinforce a positive reputation. See what your customers are telling about you with Keyhole 3.

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How To Sentiment Reputation Hashtag 52

Waxing UnLyrical

AUGUST 14, 2013

In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer. Needless to say, this was a tedious and highly time-consuming process. Now, however, the same press agents are able to retrieve and review content regardless of where they are or what the topic of conversation may be.

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Repository Press Release Data Process 203

Keyhole.co

MARCH 11, 2024

In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. So, what are you waiting for?

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Template Templates Analytics LinkedIn 52

Oktopost

MARCH 27, 2024

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. There are millions, perhaps even billions, of conversations taking place on social media each day. Unfortunately, the same is not true in B2B.

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B2B Sentiment Analysis Influencer 75

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . 4 – Improve Your Reputation. Perhaps teens that are head over heels about TikTok. .

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Social Media Brands Reputation Reddit 78

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

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Software Marketing Analytics B2B 101

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

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Software LinkedIn Content management systems How To 107

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). companies have integrated social media with their customer service, sales, or product development processes. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ).

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Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

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Social Media B2B Strategy Consultant 147

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information.

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Twitter Education Analytics Hashtag 52

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

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B2B Strategy Statistics Research 139