Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Top videos, last 30 days.

Social Media 194

Social Media Metrics ROI Klout 194

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 16, 2022

Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. You can get all that data and more with Hootsuite Impact , which measures your paid and organic ROI together.). Cost per action or conversion. Ad spend per campaign.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Employee spotlights should focus on the employee themselves, but it’s a good idea to start with a set of questions to move the conversation forward. On the other hand, videos aren’t always the right choice. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Create once, use many (= increased ROI). Monthly conversation theme. Weekly conversation theme. Streamline resources. Blog post title.

Template 167

Template Templates Trends Content 167

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Increase ROI across all facets of marketing investment.

Training 167

Training Communities Social Media Real Estate 167

ProBlogger

JANUARY 31, 2016

Perhaps you have experienced a decrease in conversions, or maybe your conversion rate is not as high as you would like it to be. How to Ruin Your Conversion Rate. Before purchasing, 90% of mobile users research and compare prices. How well is your website converting? Do you even keep track? But why?

Conversation 31

Conversation Mobile Retail iPad 31

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

JUNE 11, 2020

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. The more you know about your audience, the better you can target them, and the higher your ROI.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers. This enable you to make better decisions and improve customer experiences. Identify content gaps.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social media doesn’t just have to be about hustling customers through the conversion funnel.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They give up because they don’t have the ROI they made up in their mind they should have by now. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. However, here is the problem.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Sprout Social

AUGUST 16, 2016

While you’re optimizing your website for social media shares, you should also do the same for mobile. People are consuming more content on mobile and they’re processing it much faster too. In fact, eye-tracking research from Twitter found that people consume content faster on mobile devices than on desktop. Is it B2B or B2C?

Social Media 40

Social Media Mobile Social Networking Trends 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

Convince & Convert

MAY 12, 2010

Will you embrace Twitter if I can show you ROI? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn? All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site.

Apparel 236

Apparel iPad Mobile Loyalty 236

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. Mobile friendly. It goes to say that you need to optimize for mobile devices.

Newsletter 132

Newsletter How To Marketing Template 132

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy. Are you ignoring baby boomers in your digital marketing?

Questions 142

Questions Social Media Strategy Survey 142

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. PPC for lead generation and B2B. Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. Conversion rates range between 0.30% and 2.6% Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. 93% of B2B marketers use LinkedIn.

Statistics 59

Statistics Social Media B2B YouTube 59

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

The Realtime Report

APRIL 28, 2022

It is used in B2B, online stores, services, web services and even show business. And mailing lists have the highest ROI. Not to mention banks, Internet providers and mobile operators. Experts vying with each other praise one or the other channel, measuring conversions and the speed of collecting leads. In Conclusion.

SMS 167

SMS Marketing Notification Construction 167