yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Drives Conversions. It Drives Conversions. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Drives Conversions. It Drives Conversions. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Exact same result. Far less effort and expense.

Content 141

Content Proposal B2B Meeting 141

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

MARCH 23, 2009

many in the B2B space. For my money, one of the most effective tactics is using social media to position VIPs in your company as industry thought leaders. Businesses have been employing white papers for eons to set this in motion. The heart of this initiative is built around sharing knowledge. Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

Social Media 130

Social Media Retail Education Airlines 130

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 136

B2B Social Media Hashtag Press Release 136

Buzz Marketing for Technology

JUNE 27, 2008

The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Have a conversation. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Best General Writing Tips. Start with a good headline.

Content 55

Content B2B How To Reputation 55

Sprout Social

JULY 20, 2016

You can target your posts by company size, industry, location and more. of conversions on LinkedIn. They also have groups for specific industries. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. However, LinkedIn Ads may be a better option for B2B companies.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Engaging: Being “social” is about conversations.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. PPC for lead generation and B2B. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

MARCH 16, 2023

Perhaps this marketing agency is in a different industry to yours, targeting different demographics, and different keywords. Looking to attract people to your niche, highly-technical white paper writing company? Here you can select Company , Industry , and Job function. There are other factors that can affect success.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel.

Content 169

Content B2B How To Types 169

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Don’t limit yourself to your own content – check out the blogs and websites of other people in your industry. White papers.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. Don’t limit yourself to your own content – check out the blogs and websites of other people in your industry. White papers.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. Your company needs to be part of that conversation. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Your customers and prospects are talking about you online. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions? Measurement: What was the result—how much online visibility was achieved with a particular piece of content?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. Immediate conversion events. Doug is a content marketing junkie.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. For starters, it would be difficult to attribute conversions to the person in the gorilla suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Rebekah Radice

MAY 24, 2017

White papers. Now let’s take that content and use it in a strategic way to boost conversation and interaction. And 73% of B2B marketers say video positively impacts marketing ROI. No matter the industry, you can find a topic that’s currently trending. Blog content. Vlogs (video blogs). Video tutorials.

Social Media 148

Social Media How To Analytics Types 148

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1.

Content 95

Content Marketing Meme Hubspot 95

Convince & Convert

MARCH 1, 2012

Jay, as you know, is a really smart guy, and he’s brought on some great guests and the conversations have always been timely and relevant. There are really no experts in this industry. Eric: We’re a B2B software company. Then I got to meet you and it sounds like a really fun show to do. So I will try my best.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. Which Channels Drive the Most Conversions. as they grow. Hopefully, that’s not you! (If

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Just 38% of b2b marketers say they have a defined social media strategy.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

Ever sat down at a dinner party and after a few minutes of conversation the guest opposite you starts yawning? Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content 60

Content B2B Marketing Hubspot 60