Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also follow social media hashtags related to your product or service. Hashtags: What hashtags are your competitors using?

Analysis 106

Analysis Sentiment Marketing How To 106

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. NASA isn’t afraid to jump in on relevant topics that aren’t unique to the work it’s doing, helping the organization put itself at the heart of wider conversations. It essentially means: “Don’t get involved in conversations on social media, because it’ll just end badly.”.

Social Media 279

Social Media Transportation Feed Feedly 279

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JULY 24, 2023

Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. And stay up-to-date on industry news and competitor coverage.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 3, 2022

So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation. Mentions and hashtags are a good place to start, but Sprout’s Smart Inbox can help you go further to keep an eye on how people are using your branded keywords (e.g.,

Data 141

Data Social Media Sentiment Team 141

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. When you put out a survey, you’re getting input from your current customers.

Social Media 116

Social Media Sentiment Survey Marketing 116

Keyhole.co

DECEMBER 14, 2023

Awario: A brief review Awario lets you track conversations and detect your brand mentions across the web. Keyhole also tracks competitors, performs hashtag analytics , and monitors brand mentions. Here, you can access conversation history, segment your audience based on different demographics, and collaborate with your team seamlessly.

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. Though it doesn’t, alas, break the data down by individual hashtag.). Hashtag performance.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. For instance, website carousels (promoted via ads) on Twitter increase the click-through rate and site conversions by 25%.

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

NOVEMBER 17, 2020

Which pages do they follow, what kind of posts do they engage with, what conversations they are having online ? Use social media to start conversations and build relationships and show people how you can solve their problems. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. For this reason, you should use a social listening tool that will pick up on your brand name as well as specific keywords and hashtags related to your industry.

Forums 62

Forums Reddit Analytics Sentiment 62

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation. Create your own branded hashtag to make your tweets easier to find. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Type in the search terms or hashtags you want to monitor.

How To 52

How To Sentiment Reputation Hashtag 52

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. By analyzing conversations, brands can curate content that best resonates with their audience. G2Crowd Rating: 4.3.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MARCH 11, 2024

Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. Conversion rates range between 0.30% and 2.6% 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. LinkedIn’s conversion rates are 2 times higher than other platforms. 93% of B2B marketers use LinkedIn. hours a month.

Statistics 59

Statistics Social Media B2B YouTube 59

Oktopost

MARCH 27, 2024

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. There are millions, perhaps even billions, of conversations taking place on social media each day. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JULY 15, 2020

This advanced level of targeting increases conversion rates and improves social ad campaigns. For B2B, also consider size of business and who makes purchasing decisions. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. of posts Engagement Avg.

Twitter 52

Twitter Education Analytics Hashtag 52

Likeable

SEPTEMBER 3, 2019

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. As tempting as it may be to join a trending conversation, it will come off as forced if you force it. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. View this post on Instagram.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Make sure you ask them to actively participate and spark conversations about your business to spread the word. Plus, the tool offers hashtag and keyword tracking. Let’s check them out in detail as well.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you run a lead generation form, then this is your go-to place to track leads and conversions from those LinkedIn campaigns. Make sure you ask them to actively participate and spark conversations about your business to spread the word. Plus, the tool offers hashtag and keyword tracking. Let’s check them out in detail as well.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 100

Reddit Tumblr YouTube Review 100

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Staying on top of popular hashtags , specific profiles, and other influential personalities, you’re able to get an idea of the environment your brand will operate in tomorrow. .

Social Media 78

Social Media Brands Reputation Reddit 78