Waxing UnLyrical

AUGUST 14, 2013

It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

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Repository Press Release Data Process 203

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. Content Marketing: Without Community, It’s Only Half the Equation.

Insurance 100

Insurance Consultant Reputation Industry 100

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. It’s very easy to post some decent content twice a day. And while creating content takes time, finding content takes about 15-20 minutes a day.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Branded content (I know this because I frequently write said branded content for a major B2B media brand). Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. ” JC, Alan.

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Tweets from #measurepr with @shonali and @sallyfalkow.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Ditto content. This is where knowing what your content pillars are comes in. And if you’re not, carry on and keep content.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. optimizing B2B v. B2C communications. how to keep prospects moving through the sales funnel.

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Video SEO Consultant B2B 199

Waxing UnLyrical

MAY 28, 2013

Slideshare Is The Biggest Opportunity In B2B Content Marketing. Why: Michael Brenner shares why Slideshare is a must-have for marketers, especially those in the B2B field. Why: In this WUL guest post, Sean McGinnis explores one of the most important aspect of blogging (and content marketing), finding keywords.

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Marketing B2B Consultant Resources 201

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187