Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. Here are some steps to create an effective B2B social media strategy for your business.

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B2B Social Media Strategy How To 130

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Oktopost

MAY 4, 2020

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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B2B Brands Authentication Communities 113

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

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B2B Brands Marketing How To 136

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Once you have crafted your ideal audience profile, you can start exploring your Instagram community. Connect with other B2B companies in your industry with a similar audience profile.

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B2B Instagram Hashtag Meme 124

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

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Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Moreover, brands today can use their websites to build a community around their product or service.

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Influencer Brands Policies Privacy 288

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. We’re talking about real brands reaching real people with unique and interesting content. Hubspot Provides Value through Rich Content.

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B2B Instagram Brands Hubspot 159

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 1: Check out the information page and video here. Still need more information?

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Training Communities Social Media Real Estate 167

Webbiquity SMM

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

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Social Media Reddit LinkedIn Research 220

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. It’s very easy to post some decent content twice a day.

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Communities Facebook How To Consultant 234

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters.  

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

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B2B MySpace Startup Social Networking 190

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

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B2B LinkedIn Authentication Loyalty 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

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Content FAQ Sentiment Hashtag 118

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. A recent Cone Inc.’s Tweet This!

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B2B Engagement Marketing Sentiment 206

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

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B2B Case Study Telecommunications Study 189

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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Strategy Twitter Tips Marketing 52

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

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Social Media Strategy Exercises Retail 113

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

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Advertising Social Media Strategy Authentication 238

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on.

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Consultant Social Media Drupal Content management systems 265

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

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B2B Marketing Construction Committee 136

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 7: Content creates thought leadership. Content is fire. Is a brochure “content marketing?”

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Social Media Content Marketing B2B 167

Stay N' Alive

JUNE 6, 2017

Thus, its obvious why B2C (Business 2 Community) marketers need social media, but what about B2B (Business 2 Business) Marketers? Here’s how B2B marketers can and should utilize social media marketing: Lead Generation . Although most FB users are not B2B clients, no other online resource provides the same opportunity!

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B2B Social Media Marketing LinkedIn 42

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management.

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B2B Study Social Media Small Business 159

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Benchmarking and competitor analysis. Listening for customer success.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

SEPTEMBER 28, 2021

For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content.

Social Networking 265

Social Networking Guidelines How To Policies 265

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups? This creates a robust community within LinkedIn. Four out of five LinkedIn members drive business decisions.

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Groups Groups LinkedIn Microsoft 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Authentication Communities Campaign 112