Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 62

Social Media Tools B2B Team 62

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 127

Discount Marketing How To B2B 127

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. So how can mobile consumer data improve sales and marketing efforts? That’s right, real time.

Mobile 225

Mobile Marketing Exercises Applications 225

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Strategy 226

Strategy Content Marketing BuzzStream 226

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. This real-time data can inform and refine marketing strategies and help your team adjust their campaigns on the fly for optimal engagement.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Ask yourself: Where is your audience most likely to participate in a trend or engage with content?

Social Media 113

Social Media Strategy Exercises Retail 113

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play.

Social Media 167

Social Media Content Marketing B2B 167

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167

Template Templates Trends Content 167

Oktopost

JUNE 19, 2020

In fact, 82% of CEOs do believe that social media is an effective channel to share company news and information but are unaware of the impact that doing it themselves can have on the company. Sharing influencer-worthy content. But those links should be to powerful content with original ideas and calls-to-action.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months.

Team 111

Team B2B Platform Analytics 111

Koka Sexton

NOVEMBER 9, 2022

It can help you identify potential customers, build your brand awareness, and create customer loyalty. These new models allow them to better understand their audience and predict their needs in order to better serve them with relevant content that they want or need at any given time. Use content marketing. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Since each social media platform has its own format, trends, and user preferences, tailor your content and optimize your strategy for each platform’s unique characteristics. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is the time and resource investment worth it? But that’s not all. Technology.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation. It’s the art of creating appropriate types of content for each platform to connect with the audience there. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. Use Interactive Content.

Strategy 144

Strategy Metrics Process B2B 144

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources. Don’t do that.).

Data 278

Data Tips Aggregator Conversation 278

Ignite Social Media

FEBRUARY 13, 2020

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Collect Emails via Instagram Stories. Contact us.

Instagram 157

Instagram Marketing How To Collaboration 157

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Since each social media platform has its own format, trends, and user preferences, tailor your content and optimize your strategy for each platform’s unique characteristics. For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Geeky Data Increases Customers and Loyalty. ” asks Heather Whaling in this post.

Report 100

Report Banking Metrics Loyalty 100

Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty. Share your purpose authentically with social content.

Social Media 91

Social Media Brands Authentication Loyalty 91