Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Knowing their specific research topics allows you to address their pain points.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118

Content FAQ Sentiment Hashtag 118

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. That is the power of brand awareness. Fans beget more fans. Social listening.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Understanding customer sentiment. Making the link between sales enablement and marketing.

Data 117

Data Marketing How To Collaboration 117

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

JANUARY 25, 2022

A customer journey map is a visual representation of each point of interaction one of your customers has with your company. And with the support of social media market research , they also help brands in other ways. Next, list out the main customer touchpoints that exist for your company. What is customer journey mapping?

Examples 91

Examples Template Templates How To 91

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Oktopost

DECEMBER 5, 2022

Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. That number is likely to be much higher for B2B influencers. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. In our consulting business, we find that companies routinely undervalue the true costs of social media. But feelings matter.

Social Media 117

Social Media NGO ROI Research 117

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Keyhole.co

MARCH 23, 2023

It is a great place for information dissemination, advertisement, and research. Also, while you may want to bombard your followers with promotional content about your company, the 80/20 rule is advised to get the best out of Twitter. Like many other social media platforms, Twitter has been useful for people in many ways.

Twitter 52

Twitter Education Analytics Hashtag 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% positive sentiment around the conversation. Research top industry bloggers. Twitter has 330 million monthly active users and 134 million daily active users.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Pricing: $49 – $499 per month. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52