Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? He even shares how to know if it’s the right time to publish a survey and his rollout process that has allowed him never need to “kill” a survey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Survey 131

Survey Content B2B How To 131

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. Visit [link] to ask your senator to remove the time limit on the ERA.

Influencer 184

Influencer Campaign Marketing B2B 184

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. Forrester research shows that 85% of organizations using intent data report substantial business benefits. It provides insights into customer behaviors, interests, and purchase intentions.

Data 62

Data Social Media ROI B2B 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 101

Analysis Sentiment Marketing How To 101

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams.

LinkedIn 69

LinkedIn B2B Features Activities 69

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. But with an employee advocacy tool, social media marketing teams can step in and provide: content inspiration for them to publish on their personal networks.

Team 62

Team Tools SMS B2B 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Buffer Social

JANUARY 16, 2018

Companies that invest in social media ads are more than twice as likely to say social media marketing is “very effective” for their business. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies.

Report 111

Report Data Social Media Research 111

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. In this post, you’ll discover some of the best ways to improve your LinkedIn marketing efforts–whether you’re marketing yourself or your company. LinkedIn accounts for 80% of B2B leads. Let’s begin.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Social Email Marketing

SEPTEMBER 10, 2012

MarketingSherpa recently published a chart, identifying the main list building tactics B2B marketers use. In its B2B marketing benchmark 2011, the company found email turned is the third most important lead generation for B2B marketers. A closer look at effective B2B email list building tactics.

B2B 81

B2B List Marketing Publishing 81

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

The Realtime Report

AUGUST 25, 2020

Having a social media strategy in place can help grow your company. Having social media can be great for customer service and easier for both the company and the customer. Social media lessens the amount of times a user has to call your company for a quick question or concern. An example of this is through Facebook.

Small Business 251

Small Business Social Media Strategy Marketing 251

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

MARCH 28, 2024

It has 67 million companies, 133 thousand schools, and over 40 thousand skills listed. For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. This rings true for B2B and B2C alike. If not, you totally should!

Team 106

Team B2B Platform Analytics 106

Social Media Strategies Summit

JUNE 8, 2023

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. Yet research suggests it’s still an extremely effective channel.

Brands 130

Brands Facebook Influencer Campaign 130

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. The scary part is that only 38% of companies have a defined content strategy. For B2B in-house marketers, the three most commonly cited objectives were.

Publishing 79

Publishing Content Marketing B2B 79

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? When you create a page on any platform, one question comes up: how often should I publish new content? To answer that, you will certainly need some research regarding the right time to get people to see your posts. Why does every company need a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is the purpose of thought leadership? Your employees are the lifeblood of your business.

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. What types of demand generation content can you generate?

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Writtent Blog

JUNE 7, 2013

Content marketing strategy is not something universal as all the companies are very different in their size and niche. Are you a B2B or a B2C company? How many employees are there in your company? 21 Things You Need to Know About Self-Publishing 2.0. What is your experience in self-publishing?

Publishing 85

Publishing Content Tips Marketing 85

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Directory 196

Directory SEO B2B Real Estate 196

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110