Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Billion spent on social media marketing in the U.S.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 125

B2B Influencer LinkedIn SEO 125

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). . Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing ROI Blows Online Advertising Out of the Water. The company has seen more than 1.2

ROI 60

ROI Influencer Nielsen Marketing 60

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It should mirror your company ethos and identity. Make every character count.

Strategy 52

Strategy Twitter Tips Marketing 52

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Social Media Engagement.

ROI 102

ROI Social Media Engagement Skills 102

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Sometimes this is done on behalf of the company or brand, sometimes it’s done by individuals in the organization.

Engagement 118

Engagement B2B Data Social Media 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Results : 500,000 viral updates on company products.

Social Media 198

Social Media Jive ROI Press Release 198

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

B2B 129

B2B Social Media Proposal Google Reader 129

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation.

ROI 74

ROI Process News Content 74

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

APRIL 21, 2020

These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s. The Boston Consulting Group Growth Share Matrix was introduced in 1968 by Bruce Henderson , the Group’s founder. What is the BCG Growth Share Matrix?

Marketing 138

Marketing Apple Strategy ROI 138

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Customer personas are fictional characters that represent each of your target customer groups. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. And companies with engaged employees are 20% more likely to retain them , according to LinkedIn.

LinkedIn 114

LinkedIn Tips Curation Training 114