Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. 6 of the Best B2B Brands on Social Media Now. For one thing, it seems employees like it. Only 12% disagree.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays.

Facebook 156

Facebook Statistics B2B Apple 156

Visually SM

AUGUST 19, 2020

According to Oberlo’s Social Media Statistics 2020 , about 45% of the world population is on social media. According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. And we can prove that with numbers.

Social Media 130

Social Media Brands Reddit Platform 130

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… .

Template 167

Template Templates Trends Content 167

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters. Podcasts and Facebook Are the New Community Levers.

Influencer 127

Influencer Social Media Statistics B2B 127

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Jump to Section Why Turn Your Employees into Advocates?

ROI 48

ROI Loyalty Embedding Metrics 48

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. But the way to build true community is by replying to comments and DMs that others leave on your posts.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Just take a look at this amazing blogging statistics meter from worldometers.info. Over 1 milion posts! Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

SEPTEMBER 5, 2017

Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. In this episode, our own Jay Baer digs into this staggering statistic, with help from research featured in Hug Your Haters. Podcasts and Facebook Are the New Community Levers.

Influencer 60

Influencer Consultant Social Media Statistics 60

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. Then you need to set tracking images and generate custom code. *

Facebook 185

Facebook Web 2.0 Startup Applications 185

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. Use images.

Content 55

Content B2B How To Reputation 55

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

Reddit 99

Reddit Tumblr YouTube Review 99

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

Kikolani

JUNE 21, 2016

Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Just take a look at this amazing blogging statistics meter from worldometers.info. Over 1 million posts! Over 1 million posts!

Strategy 60

Strategy Content Marketing Influencer 60

Ignite Social Media

MAY 31, 2016

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60

Yammer Buy Social Networking Report 60

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. You can use Quora for free market research. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Business 2 Community ). Believable.)

Statistics 50

Statistics Social Media B2B Hubspot 50

Social Media Strategies Summit

NOVEMBER 28, 2022

Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

SalesChoice

SEPTEMBER 12, 2016

Of course robust data quality and consistency for statistical base-lining are core readiness considerations. Fast forward, the AI Leaders are rapidly maturing as a community globally. Artificial Intelligence or Disruptive Innovation Community Leaders. Some of the AI Leaders that we are following are summarized below.

Statistics 20

Statistics Startup Analytics Research 20

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 130

Social Media B2B Company Consultant 130

Hootsuite

SEPTEMBER 2, 2021

Keep up to date with social media statistics. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. If you’re not sure where to find recent stats, we’ve got you covered: Instagram Statistics. Facebook Statistics.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. Following or researching brands and products: 26.9%. But B2C brands can also find success on LinkedIn.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 10 Interesting Social Media Statistics by Jeff Bullas. Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. In this guide we discuss: What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good.

RSS 118

RSS Collaboration Social CRM Consultant 118

Oktopost

OCTOBER 31, 2023

According to LinkedIn research , 56% of professionals stated that a business executive’s presence on social media positively influences their purchase decision , and 66% of professionals said they would be more likely to recommend a business if they followed one of their executives on social media.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Content 124

Content Marketing Consultant Social Media 124